Campari America's SKYY Vodka brands announces launch of SKYY Infusions Vanilla Bean Vodka and SKYY Infusions Georgia Peach Vodka; both products range in price from US$1.99-US$26.99

Nevin Barich

SAN FRANCISCO , February 4, 2014 (press release) – Infusing vibrant new flavors into its innovative, award-winning line of vodkas, SKYY® Vodka introduces SKYY Infusions® Vanilla Bean Vodka and SKYY Infusions Georgia Peach Vodka, both made with the finest natural ingredients. Combining real vanilla beans and succulent, juicy Georgia peaches with SKYY’s premium distilled vodka, these two irresistible new spirits are perfect for any cocktailing occasion.

Ideal for an amorous Valentine’s Day, SKYY Infusions Vanilla Bean Vodka is anything but plain old vanilla. It features decadent notes of creamy soft vanilla, luscious white chocolate and slightly toasted caramel to tease the senses. This smooth new infusion delivers a sexy, indulgent treat reminiscent of the finest, rich vanilla bean ice cream, capturing a favorite flavor in cocktail form.

Made with real, juicy Georgia peaches, SKYY Infusions Georgia Peach Vodka exudes a bright ripe peach taste with hints of apricot, light spice and beautiful stone fruit. Featuring a fresh, luscious flavor that lingers on your tongue, this new infusion has bottled the true essence of one of America’s most beloved fruits that never goes out of style or season.

“By actually infusing vodka with vanilla bean and Georgia peach, SKYY captures the true essence of these beloved flavors, which in turn elevates the entire cocktail experience,” said Kathleen Schuart, Senior Marketing Director, SKYY Vodka. “No other flavored vodka delivers this authentic taste like award-winning SKYY Infusions.”

SKYY Infusions Vanilla Bean and Georgia Peach join the brand’s existing line of premium flavors, which includes Moscato Grape, Wild Strawberry, Coconut, Dragon Fruit, Blood Orange, Pineapple, Ginger Cherry, Grape, Citrus, Raspberry and Passion Fruit.

SKYY Infusions Vanilla Bean and Georgia Peach are now available in 50mL ($1.99), 750mL ($18.49), 1L ($23.49) and 1.75L ($26.99). SKYY Infusions Georgia Peach will also be available in 375mL ($10.49). The entire SKYY Infusions collection can be enjoyed simply on the rocks, with club soda, with 7UP® or in a myriad of other delicious, sophisticated cocktails.

For more information, visit http://www.facebook.com/SKYYVodka or Twitter: @SKYYVodka.

About Campari America

Campari America is a wholly owned subsidiary of Davide Campari-Milano S.p.A. (Reuters CPRI.MI - Bloomberg CPR IM). At the heart of Campari America are two legends in the American spirits industry. The first, Skyy Spirits, was founded in San Francisco back in 1992 by the entrepreneur who invented iconic SKYY Vodka. The second is the world-famous Wild Turkey Distillery in Lawrenceburg, Kentucky, where they have been making the world’s finest whiskies since the 1800’s. Both companies were purchased by Davide Campari-Milano and together they form Campari America, which has built a portfolio unrivaled in its quality, innovation and style, making it a top choice among distributors, retailers and consumers. Campari America manages Gruppo Campari’s portfolio in the US with such leading brands as SKYY® Vodka, SKYY Infusions®, Campari®, Aperol®, Wild Turkey® Straight Kentucky Bourbon, American Honey®, Russell’s Reserve®, Glen Grant® Single Malt Scotch Whisky, Cabo Wabo® Tequila, Espolón® Tequila, Appleton® Estate Rum, Wray & Nephew® Rum, Coruba® Rum, Ouzo 12®, X-Rated® Fusion Liqueur®, Frangelico®, Cynar®, Carolans Irish Cream®, Irish Mist® Liqueur, Sagatiba® Cachaça and Jean-Marc XO Vodka®. Campari America is also the exclusive US distributor of Bulldog® Gin, Bowmore® Islay Single Malt Scotch Whisky, Auchentoshan® Lowland Single Malt Scotch Whisky, Glen Garioch® Highland Single Malt Scotch Whisky, McClelland’s® Single Malt Scotch Whisky, Flor de Caña® Rum, Midori® Melon Liqueur, Hibiki® Whisky, Hakushu® Single Malt Whisky, and The Yamazaki® Single Malt Whisky.

Campari America is headquartered in San Francisco, California. More information on the company can be found at www.campariamerica.com, www.facebook.com/campariamerica, Twitter: @CampariAmerica and www.camparigroup.com. Please enjoy Campari America brands responsibly and in moderation.

About Gruppo Campari

Davide Campari-Milano S.p.A., together with its affiliates (‘Gruppo Campari’), is a major player in the global beverage sector, trading in over 190 nations around the world with leading positions in Europe and the Americas. The Group was founded in 1860 and today is the sixth-largest player worldwide in the premium spirits industry. The Group’s portfolio, with over 50 brands, spans spirits, the core business, wines and soft drinks. Internationally-renowned brands include Aperol, Appleton, Campari, Cinzano, SKYY Vodka and Wild Turkey. Headquartered in Sesto San Giovanni, Italy, Campari owns 16 plants and 4 wineries worldwide and has its own distribution network in 16 countries. The Group employs over 4,000 people. The shares of the parent company, Davide Campari-Milano S.p.A. (Reuters CPRI.MI - Bloomberg CPR IM), are listed on the Italian Stock Exchange since 2001.

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