Xeikon appoints digital printing veteran Patrick Van Baelen as VP Marketing, member of executive committee; Van Baelen will head up worldwide marketing for both the labels and packaging, document and commercial markets
February 3, 2014
– Xeikon, an innovator in digital printing, today announces that Patrick Van Baelen has been appointed Vice President Marketing and member of the Executive Committee. In his new role, Patrick will be heading up worldwide marketing for both the labels and packaging and the document and commercial markets. He is primarily tasked with driving profitable revenue growth stimulated by customer driven innovation.
Patrick is ideally suited for this role. His credentials include 25 years of experience in digital printing with global equipment suppliers and print service providers. He joined Xeikon in 2010 as Sales Director Document Printing, responsible for sales in Europe. "I am honored to take on this important role," comments Van Baelen. "We have exciting times ahead of us; as innovators in digital print, we are more than ever committed to continue bringing best-in-class solutions to our customers, while at the same time creating an exceptional environment for our suppliers, our employees and our shareholders.”
Wim Maes, CEO of Xeikon, adds: “A strong marketing department is crucial for driving the ongoing growth Xeikon is working toward. We have been extremely pleased with our results to date and are determined to take our business to the next level in 2014 and beyond. With his expertise in sales and marketing, knowledge of the digital printing market, and his experience with Xeikon, I’m convinced that in this new role, Patrick will be a key enabler in our achievement of these goals, while further optimizing our marketing department and strengthening our team of experts in product marketing, business & application development and marketing communications. This will expand our market reach and enable Xeikon to continue on its growth path.”
Xeikon NV (XEI: AEX) is an innovator in digital printing technology. The company designs, develops and delivers web-fed digital color presses for labels and packaging applications, document printing, as well as commercial printing. These presses utilize LED-array-based dry toner electrophotography, open workflow software and application-specific toners.
As an OEM supplier, Xeikon designs and produces plate makers for newspaper offset printing applications. Xeikon also manufactures basysPrint computer-to-plate (CtP) solutions for the commercial printing market. These proven CtP systems combine the latest exposure techniques with cost-efficient UV plate technology, high imaging quality and flexibility.
For the flexographic market, Xeikon offers digital platemaking systems under the ThermoFlexX brand name. ThermoFlexX systems provide high resolution plate exposure including screening, color management, as well as workflow management.
All the Xeikon solutions are designed with the overarching principles of profitability, quality, flexibility and sustainability in mind. With these guiding principles and a deep, intimate knowledge of its customers, Xeikon continues to be one of the industry's leading innovators of products and solutions