ITC receives approval for Indian trademark 'Classic Verve' for multiple tobacco products including cigarettes

MUMBAI, India , February 3, 2014 () – ITC Ltd of Kolkata, India received approval from Office of The Trade Marks Registry on the trademark CLASSIC VERVE (2458753).

The description of the mark registered is "Manufactured tobacco, raw tobacco, tobacco, smokers' articles, matches, cigarettes, cigars, cigarillos, cigar accessories including humidors, cigar ashtrays, cigar matches, cigar cutters, cigarettes." It comes under Class 34 Trademark classification.

Application for the trademark was filed on Jan. 11, 2013.

ITC Ltd is using CLASSIC VERVE (2458753) since Dec. 26, 2012.

The Trademark was published in Journal No. 1625 on Jan. 27, 2014.

About the Company

ITC Limited or ITC is an Indian Public company Conglomerate (company) company headquartered in Kolkata, West Bengal, India. Its diversified business includes four segments: Fast Moving Consumer Goods (FMCG), Hotels, Paperboards, Paper & Packaging and Agri Business. ITC's annual turnover stood at $7 billion and market capitalization of over $33 billion. The company has its registered office in Kolkata. It started off as the Imperial Tobacco Company, and shares ancestry with Imperial Tobacco of the United Kingdom, but it is now fully independent, and was rechristened to '''Indian Tobacco Company''' in 1970 and then to I.T.C. Limited in 1974.The company is currently headed by Yogesh Chander Deveshwar. It employs over 26,000 people at more than 60 locations across India and is listed on Forbes 2000. ITC Limited completed 100 years on 24 August 2010.ITC has a diversified presence in Cigarettes, Hotels, Paperboards & Specialty Papers, Packaging, Agri-Business, Packaged Foods & Confectionery, Information Technology, Branded Apparel, Personal Care, Stationery, Safety Matches and other FMCG products. While ITC is an outstanding market leader in its traditional businesses of Cigarettes, Hotels, Paperboards, Packaging and Agri-Exports, it is rapidly gaining market share even in its nascent businesses of Packaged Foods & Confectionery, Branded Apparel, Personal Care and Stationery.

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