Dried pasta accounts for 75% of India's pasta and noodles market by value, 62% by volume, according to new report

LONDON , January 30, 2014 (press release) – Reportbuyer.com just published a new market research report:

The Indian Pasta and Noodles Market: What Consumers Eat and Why?

Product Synopsis

This report provides the results for the Pasta & Noodles market in India from Canadean's unique, highly detailed study of consumers' Consumer Packaged Goods (CPG) consumption habits, and forms part of an overall series covering all CPG product markets. Its coverage includes, but is not limited to, consumption behaviors, the extent to which consumer trends influence their consumption, the value of the market these trends influence, and brand and private label choices. Much of this information can also be analyzed by specific consumer groups, providing hard and fast data on consumers and markets at the product category level.

Introduction and Landscape

Why was the report written?

Marketers in the Pasta & Noodles market face a major challenge. Understanding market size and segmentation is valuable, but the key to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends. This data report solves these problems by providing survey-based data on consumer trends and consumer groups, and market data that shows the exact size of consumer groups, how much of the Pasta & Noodles market they account for, and which consumer trends drive their behavior.

What is the current market landscape and what is changing?

As India undergoes rapid development and population dynamics start to take effect, being able to capitalize early on the new emerging consumer behaviors will be fundamental to future growth. This makes early identification of the consumer groups and trends driving market behavior essential.

What are the key drivers behind recent market changes?

Consumers' uptake of products and the influence of consumer trends are fundamental causes of change in markets – making knowing what these trends are and the extent of their influence crucial. The survey-based data provided in this report examines over 20 consumer trends that affect the market and examines the share of consumption across 26 consumer groups. This data provides a detailed insight into exactly who the consumer is and just how much impact the latest consumer trends are having.

What makes this report unique and essential to read?

The data provided is unique in the market as it tracks consumer behavior through to its actual value impact on a product market. This provides readers with a unique data analysis of the market, allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviors.

Key Features and Benefits

Consumer data, based upon proprietary surveys and then consumer group tracking and modeling for the following specific categories: Dried Noodles and Dried Pasta.

Detailed consumer segmentation covering over 26 consumer groups, 20 consumer trends, and consumption frequency for each product category.

Consumer penetration for brands and private labels, based upon the original survey and then subsequent consumer tracking and modeling.

Key Market Issues

Private labels have a negligible penetration in the market: 5% by volume in the Dried Pasta market and Dried Noodles market. However, private labels are expected to grow their market share as the Indian retail environment develops and becomes increasingly concentrated.

The Better Off wealth group accounts for 41% of the Indian Pasta & Noodles market by value. This suggests strong potential for premium products, though the size of poorer wealth groups – the Hard Pressed group accounts for over a quarter of the market – means that suppliers should develop strategies to serve consumers at different price points.

Urban dwellers consume Dried Pasta disproportionally, with a 92% share of the market despite accounting for 89% of the population. This highlights the potential to offer more specifically targeted Dried Pasta products to consumers in Indian cities and towns.

Key Highlights

Not only do a large proportion of Indian consumers highlight that consumer trends such as Personal Space and Time, Changing Lifestages and Busy Lives have an influence on their consumption, this translates into a significant proportion of actual value being directly influenced as well. Consumer are therefore acting on these trends enough to ensure that targeting them, in the right categories, is essential to success.

Dried Pasta accounts for 75% of the Indian Pasta & Noodles market by value and 62% of the market by volume. This indicates that Indians consume a significant number of premium Dried Pasta products and that suppliers of Dried Noodles need to take steps to increase the value of their category.

No gender consumes Pasta & Noodles disproportionately, although both the market and the population are slightly male biased.

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