Green Mountain Coffee announces new K-Carafe capability for its Keurig 2.0 Brewing System, which will be available for sale this fall

WATERBURY, Vermont , January 29, 2014 (press release) – Green Mountain Coffee Roasters, Inc., (GMCR) (NASDAQ: GMCR), a leader in specialty coffee and beverages with its innovative Keurig® brewing technology, today detailed its new K-Carafe™ capability for its Keurig® 2.0 Brewing System, available for sale in Fall 2014. Keurig® 2.0 brewers will be the first system to brew both one cup using a single serve pack and a carafe of coffee using the new Keurig® K-Carafe™ pack.

“Our retail customers and beverage brand partners are excited about our new at home K-Carafe innovation, and we look forward to sharing even more about the new consumer benefits our Keurig 2.0 system will offer when we officially launch the system later this year.”

“Both current Keurig brewer owners and non-owners told us the brewer functionality they wanted most was the ability to brew both a single serving and a pot of coffee from one system with Keurig speed, convenience and brand choice. Our next generation Keurig 2.0 brewers will do just that,” said Brian P. Kelley, President and CEO of GMCR.

“The breakthrough innovation required to deliver this new carafe functionality came from our unique expertise in appliances and beverages,” said Kelley. “Through the close collaboration of our beverage and brewer engineering teams, we made significant advancements in roasting and flavor extraction, thermodynamics, and mechanical and software design to ensure that our Keurig 2.0 brewing system will give consumers a perfect, consistent cup of high quality coffee at the touch of a button, whether they choose to brew a single serving, or choose to brew a carafe with our K-Carafe pack.”

Kelly continued: “Our retail customers and beverage brand partners are excited about our new at home K-Carafe innovation, and we look forward to sharing even more about the new consumer benefits our Keurig 2.0 system will offer when we officially launch the system later this year.”

A number of GMCR’s Keurig® family of beverage brands, including partner varieties, will be available in the K-Carafe™ pack format upon introduction of the new Keurig® 2.0 system, with additional brands and beverages to be added over time. K-Carafe™ packs will brew 28 ounces of coffee into a specially designed Keurig® carafe. K-Carafe™ packs will only operate in new Keurig® 2.0 brewers, which will use proprietary interactive capabilities to identify the Keurig® pack that is inserted and to brew that pack optimally every time.

About Green Mountain Coffee Roasters, Inc. (NASDAQ: GMCR)

As a leader in specialty coffee and coffee makers, Green Mountain Coffee Roasters, Inc. (GMCR) (NASDAQ: GMCR), is recognized for its award-winning coffees, innovative Keurig® Single Cup brewing technology, and socially responsible business practices. GMCR supports local and global communities by investing in sustainably-grown coffee, and donating a portion of its pre-tax profits to social and environmental projects. For more information visit: www.gmcr.com. To purchase Keurig® and Green Mountain Coffee® products visit: www.keurig.com, www.greenmountaincoffee.com or www.keurig.ca.

GMCR routinely posts information that may be of importance to investors in the Investor Relations section of its website, www.GMCR.com, including news releases and its complete financial statements, as filed with the SEC. The Company encourages investors to consult this section of its website regularly for important information and news. Additionally, by subscribing to the Company’s automatic email news release delivery, individuals can receive news directly from GMCR as it is released.

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