Dr Pepper Snapple Group's Mott's brand announces launch of Fruit Punch Rush, Wild Grape Surge and Strawberry Boom juice drinks; products expected to be available across US by March
January 27, 2014
– Three Kid-Preferred Flavors -– Fruit Punch Rush, Wild Grape Surge and Strawberry Boom -– Contain 40 Percent Less Sugar, No Artificial Sweeteners
Mott’s is starting off the New Year with a “Rush.” And a “Surge.” And a “Boom.” The recognized leader in branded apple juice and apple sauce, Mott’s is expanding with a new line of juice drinks in three bold flavors that will wow the kids and win over parents.
Mott’s Fruit Punch Rush, Wild Grape Surge and Strawberry Boom each contain 40 percent less sugar than fruit juices– and no artificial sweeteners. They are the perfect beverage option for kids who want great flavor to match their activities, and they meet the needs of moms seeking healthier choices for their families at home and on-the-go. The new Mott’s juice drink line boasts 100 percent daily value of vitamin C per serving.
“Rush, Surge and Boom give kids another reason to enjoy Mott’s as they grow toward their teens,” said Meena Sen, director of marketing for Mott’s. “Parents want drinks that help nurture their children’s potential to be their very best, every day. As kids grow, they want more variety in their beverages, and these new juice drinks have the bold flavors that kids love and parents can feel good about.”
Consumers can find Fruit Punch Rush, Wild Grape Surge and Strawberry Boom on shelves at select national retailers this month, with broad national availability expected by March. All flavors are available in 64 oz. multi-serve containers. In addition, Fruit Punch Rush and Wild Grape Surge are available in 8 oz. 6-packs.
Mott's, a brand of Dr Pepper Snapple Group (DPS), is the nation's leading producer of branded apple sauce and apple juice. Since 1842, Mott’s has proudly created delicious and nutritious products for adults and children. Mott’s continues to provide “simple solutions” to meet the needs of today’s busy families. Mott’s is available in a variety of juice and sauce offerings, including Mott’s Original, Mott’s for Tots, Mott’s Medleys, Mott’s juice drinks, Mott’s Healthy Harvest Sauce and Mott’s Snack & Go Applesauce Pouches. DPS is a leading producer of flavored beverages, marketing Mott’s and 50-plus other beverage brands across North America and the Caribbean. For more information, visit Motts.com or DrPepperSnapple.com. For the brand’s latest news and updates, follow Mott’s at www.Facebook.com/Motts or www.Twitter.com/Motts.
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