SodaStream's Super Bowl ad approved after dropping line making reference to Coca-Cola, PepsiCo
January 27, 2014
(Industry Intelligence Inc.)
– SodaStream International Ltd. has removed a line from its upcoming Super Bowl ad that made reference to the Coca-Cola Co. and PepsiCo Inc., CNN reported Jan. 27.
The ad originally featured actress Scarlett Johannson saying the line: "Sorry, Coke and Pepsi." However, Fox Broadcasting Co., which is airing the Super Bowl, rejected the ad and asked that SodaStream remove the line.
SodaStream honored Fox's request and the ad has now been approved, said SodaStream spokeswoman Nirit Hurwitz.
A spokesman for Fox declined to comment.
The primary source of this article is CNN, Atlanta, Georgia, on Jan. 27, 2013.