Demand rising for dog, cat food packaging, with dynamics in pack size influencing pack type choice, report finds; Eastern Europe offers good prospects as most dynamic growth region, but developed markets still offer volume opportunities for packagers

Elyse Blye

DUBLIN , January 24, 2014 (press release) – Research and Markets (http://www.researchandmarkets.com/research/k448rx/global_pet_food) has announced the addition of the "Global Pet Food Shift to Premium Packaging - 2014 Report" company profile to their offering.

“Global Pet Food Shift to Premium Packaging - 2014 Report”

Demand for dog and cat food packaging is rising strongly, with dynamics in pack size influencing pack type choice. An ageing population, declining birth rates and urbanisation drive premiumisation and humanisation in pet food. Brand owners are responding with single-serve packs that are easy to open and store, boosting the popularity of the pouch. Eastern Europe offers good prospects as the most dynamic growth region, but developed markets still offer volume opportunities for packagers.

The Global Pet Food Shift to Premium Packaging global briefing offers an insight into to the size and shape of the packaging market, highlights the effect of emerging geographies, categories and consumer trends on the packaging landscape. It identifies the leading pack types, offers strategic analysis of key factors influencing the packaging market - be they packaging innovations, consumption growth, category switching, economic/lifestyle influences, legislation or environmental issues. Forecasts illustrate how the market is set to change and criteria for success.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Packaging market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market's major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

Key Topics Covered:

Global Pet Food Shift to Premium Packaging

January 2014

Introduction

Insights into Global Pet Food Market

Ease of Feeding Through Packaging

Demographic Impact on Packaging

Untapped Potential for Packaging

Threats to Watch For

Prospects

Report Definitions and Data Parameters

For more information visit http://www.researchandmarkets.com/research/k448rx/global_pet_food

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