General Mills' Fiber One cereal brand announces launch of Fiber One Protein granola cereal, featuring 10 grams of protein/serving when served with milk, 20% of daily fiber intake; product available in maple brown sugar, cranberry almond flavors

Nevin Barich

MINNEAPOLIS , January 24, 2014 (press release) – Available in Two Flavors, Maple Brown Sugar and Cranberry Almond, Consumers Can Power Their Morning with the Delicious and Wholesome Goodness of Fiber One® Protein

Just as New Year's resolutions begin to wane for the majority of Americans, Fiber One® is introducing a new cereal option that will help consumers keep their intentions by incorporating more protein and fiber into their morning routine. Today, Fiber One® is launching the all new Fiber One® Protein, a granola cereal that provides the great taste and fiber you love and expect from Fiber One, with protein. Available in two flavors – Maple Brown Sugar and Cranberry Almond – each serving of Fiber One Protein has 10 grams of protein when served with milk, as well as 20 percent of the daily value of fiber.

"We know that many consumers are looking to increase their morning protein intake for a variety of reasons, but they still want the convenience of breakfast cereal," said Jim Wilson, Marketing Manager, Fiber One. "With the launch of Fiber One Protein, we're excited to offer a wholesome combination of protein and fiber that provides a smart and satisfying breakfast choice for those looking to increase protein in their diet."

The new offering from Fiber One is a perfect blend of nourishing goodness, available in two flavors: Maple Brown Sugar and Cranberry Almond.

Maple Brown Sugar combines the taste of maple brown sugar with delicious sweetened granola and crunchy pecans.

Cranberry Almond is a delightfully tasty mix of crunchy almonds, sweetened cranberry pieces and sweetened granola.

Fiber One Protein is available at major grocery stores nationwide, at a suggested retail price of $4.29. Visit FiberOne.com for more information about Fiber One Protein and other Fiber One products.

About General Mills

General Mills is one of the world's leading food companies, operating in more than 100 countries around the world. Its brands include Cheerios, Fiber One, Häagen-Dazs, Nature Valley, Yoplait, Betty Crocker, Pillsbury, Green Giant, Old El Paso, Wanchai Ferry, Yoki, and more. Headquartered in Minneapolis, Minn., USA, General Mills had fiscal 2013 worldwide sales of US $17.8 billion. www.generalmills.com

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