UK-based Orchard Pig-brand cider now available in Sydney following creation of original packaging design in 2004 by bluemarlin design firm, redesign in 2011 that features unconventional color palate, increased prominence of brand ambassador Byron
January 22, 2014
– Somerset-based Orchard Pig is now on sale at the Oak Barrel in Sydney. An exciting listing for the challenger brand which was created at bluemarlin's Bath studio nearly 10 years ago.
Bluemarlin has been strategic partners with Orchard Pig from 2004, the very beginning. The brand began as a hobby between Andrew Quinlan and Neil Macdonald, two friends in the West Country of the UK. As rumour spread of their wonderful concoctions, so did demand. Bluemarlin's original packaging design created a herd, uniting the portfolio under one holistic family and rooting the brand in a rich sense of provenance.
Pack design for Orchard Pig's introduction to the market, by bluemarlin.
The success of bluemarlin's original design was such that a target to turn Orchard Pig into a £1 million brand by the end of the 2011/2012 financial year was set. In order to reach this goal, Orchard Pig decided it was time to bring their artisanal products into the mainstream. This ambition saw Orchard Pig turn once again to bluemarlin and to enhance its shelf standout and attract a wider distribution base.
Orchard Pig's 2011 redesign, by bluemarlin.
The redesign capitalises upon the playfulness at the core of the Orchard Pig's brand through the increased prominence of Byron, the Orchard Pig brand ambassador. An unconventional colour palate and lighthearted naming further communicate the brand's local provenance, authentic character, and top-quality ingredients.
The brand expression also provides much clearer product differentiation between Orchard Pig’s alcoholic ciders and fruit juices, making navigation easier and subsequently opening the product portfolio up to a wider audience. It also more apparently separates the individual variants within these sub-categories with colour cues to reflect flavour, all-in-all making the range easier for consumers to navigate.
Recent distribution has surged across UK national retailers and the on-trade environment. In 2012, the design was a finalist at the 2012 InterBev Awards in Las Vegas. Now that this rambunctious piglet's been to Sydney, it seems unlikely it'll be going all the way home anytime soon!