More than one-third of US, European retail business technology executives considering integrating store, online operations into single platform, allowing real-time inventory visibility, pricing, promotions across all channels: NRF
Cindy Allen
WASHINGTON
,
January 22, 2014
(press release)
–
-More Than One-Third Surveyed are Considering a Single Consumer Platform to Manage Transactions Across Channels-
“The future of retail will envelope business platforms that enhance the endless opportunities that new technologies offer, such as systems that allow retailers to provide seamless, relevant and personalized interactions for all of their customers,” said NRF Vice President of Retail Technologies Tom Litchford. “In this consumer-led industry, retailers are working overtime to keep up with the expectations and demands of their savvy customers, and are intent on integrating the digital shopping experience like never before.” Specifically, a single platform would consolidate and manage key data elements and functionalities that historically have lived in multiple disparate systems to provide customers with consistent, on-brand shopping experiences no matter how or where they choose to interact with a retailer. Differences between the current process of multiple systems and a single platform include: Product images, attributes and data created, Customer expectations are driving retailers to carefully examine their technology spend and investments. Over the next three years, eight in 10 (80%) retailers surveyed expect to maintain or increase store technology investments, and seven in 10 (70%) say their organization is currently deploying or planning to refresh its existing software. Additionally, while traditional point-of-sale software has been a mainstay for physical stores for decades, many retailers recognize e-commerce software as an emerging and logical approach to evolve and establish the sought-after single platform. According to the survey, nearly four in 10 (38%) surveyed plan to leverage an e-commerce software platform for their next generation store software - that is two times the number that plan to use traditional point-of-sale software. “It’s no surprise that retailers are increasingly looking to leverage e-commerce technology as the single platform for all commerce,” said Demandware Vice President of Industry Strategy and Insights Rob Garf. “This provides retailers a great opportunity to reduce costs, improve operational efficiencies, and enhance the overall customer shopping experience in a dynamic consumer environment.” As retailers evaluate options for a single transaction platform in the constantly changing retail landscape, technology vendors must heed the top four priorities defined by retailers that information technology must enable: 1.) improving efficiency, 2.) attracting and retaining new customers, 3.) reducing costs, and 4.) increasing enterprise growth. Key Technology Imperatives The report analyzes next steps for retailers as they begin to take advantage of the technologies that will give them the ability to understand and meet consumer demand. About the survey The National Retail Federation teamed with research partner University of Arizona and industry partner Demandware to survey more than 200 retail business and technology executives in the US and Europe to quantify the convergence of POS and e-commerce technology and its impact on digitizing the store. Demandware, a leader in digital commerce, enables the world’s premier retailers to move faster and grow faster in the changing face of retail. Demandware’s enterprise cloud platform minimizes the costs and complexities of running global, omnichannel commerce operations, and empowers retailers to respond with speed and agility to new market opportunities and continually evolving consumer expectations. NRF is the world’s largest retail trade association, representing discount and department stores, home goods and specialty stores, Main Street merchants, grocers, wholesalers, restaurants and Internet retailers from the United States and more than 45 countries. Retail is the nation’s largest private sector employer, supporting one in four U.S. jobs – 42 million working Americans. Contributing $2.5 trillion to annual GDP, retail is a daily barometer for the nation’s economy. NRF’s This is Retail campaign highlights the industry’s opportunities for life-long careers, how retailers strengthen communities, and the critical role that retail plays in driving innovation. www.nrf.com. Through a strong partnership with business and industry, the University of Arizona’s Retailing and Consumer Sciences program and Terry J. Lundgren Center for Retailing bring together the resources and expertise of academia and the retail industry with a shared goal of developing strong future retail professionals. Students have unique opportunities for research, career exploration and development, internships, professional in-class speakers and industry tours.
The retail landscape of 2014 is more digital than ever before, and integrating store and online operations is a key focus for retailers as e-commerce capable solutions increasingly supplant traditional point-of-sale and mobile technologies. According to a new study conducted by the NRF, Demandware and the University of Arizona that polled more than 200 U.S. and European retail business technology executives, more than one-third (35.8%) of retailers surveyed are considering a single platform to manage interactions and transactions across all channels.
Multiple Systems
Single Platform
Customer information managed in applications by
Single view of customer information would enable
channel
retailers to more effectively communicate with their
customers based on their preferences
Commerce and content combined to streamline
managed in silos, often not available to store
workflow and allow users to synchronize product
associates
data across digital channels with speed and
accuracy
Inventory dedicated to specific channels with
Accurate inventory visibility in real time across
limited capabilities to fulfill orders from other
multiple locations would enable key omnichannel
channels
capabilities such as “buy online, pick up in store”
Limited visibility from one channel to another during
Order status, history and details exposed to
the order lifecycle
associates and customers from anywhere
Prices and promotions are specific to channel
New prices and promotions are quickly configured
for redemption based on channel, device or
segment
© 2024 Business Wire, Inc., All rights reserved.