USPTO issues trademark 'Reese's Pieces, Peanut Butter Candy In A Crunchy Shell Pour 'Em. Pop 'Em. Seal 'Em.' to Hershey

ALEXANDRIA, Virginia , January 21, 2014 () – The trademark REESE'S PIECES, PEANUT BUTTER CANDY IN A CRUNCHY SHELL POUR 'EM. POP 'EM. SEAL 'EM. (Reg. No. 4464922) was issued on Jan. 14 by the USPTO.

Owner: Hershey Chocolate & Confectionery Corporation CORPORATION DELAWARE Suite 204 4860 Robb Street Wheat Ridge COLORADO 80033.

The trademark application serial number 85804888 was filed on Dec. 18, 2012 and was registered on Jan. 14.

The description of the mark registered is "The color(s) orange, dark brown, yellow and white is/are claimed as a feature of the mark. The mark consists of "REESE'S" in yellow letters outlined in dark brown and "PIECES" in yellow outlined in dark brown which are in turn, outlined in white with the words "PEANUT BUTTER" and "CANDY IN A CRUNCHY SHELL" below in dark brown. There are multiple stylized pieces of orange, yellow and dark brown candies in a circular design shape following a yellow circular swirl design appearing all against an orange background. At the top appears a dark brown horizontal line with the words "POUR 'EM. POP 'EM. SEAL 'EM" in dark brown letters and to the right appear six increasing-size partial circles in dark brown, all against an orange background. The dotted lining shown in the mark is not a feature of the mark but intended to show placement of the mark on the package."

Goods and Services: Candy. FIRST USE: 20091107. FIRST USE IN COMMERCE: 20091107

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