Roll Global's POM Wonderful division unveils new digital magazine--simplywonderful.tumblr.com--featuring daily shareable content on pomegranates
October 16, 2013
– Pomegranate Season Kicks Off with Launch of Simply Wonderful Digital Magazine, New Chef Series Recipes
POM Wonderful, the largest producer of Wonderful variety pomegranates in the U.S., celebrates the return of pomegranate season! This month, POM Wonderful began harvest to bring produce aisles all things pomegranate, including fresh pomegranates, POM POMS Fresh Arils and 100% Pomegranate Juice. To honor the legendary fruit and its versatility, POM Wonderful has unveiled a new digital magazine, simplywonderful.tumblr.com. The site features vibrant, shareable content daily, including ideas and inspirations on how to incorporate the revered fruit’s sweet burst of flavor into holiday entertaining, seasonal recipes and more.
As an industry and culinary leader, POM Wonderful aligns with distinguished chefs for its annual Chef Series to develop and curate new recipes that celebrate unique and inspiring ways to cook with fresh pomegranates. This year’s Chef Series collection, from nationally acclaimed chefs and culinary experts such as Hugh Acheson, Hung Huynh, Michael Mina and Charlie Palmer, are showcased on Simply Wonderful. Recipes for the holiday season using these sweet but tart ruby gems include savory entrées, appetizers, cocktails and dessert. Collaborating with chefs for nearly a decade, POM Wonderful and the 2013 Chef Series features a variety of dishes ranging from pomegranate guacamole to spice-crusted duck breast with POM-infused duck jus, and hamachi crudo with POM vinaigrette to POM panna cotta.
In addition, Simply Wonderful spotlights engaging content from local chefs, nutrition experts and others in the Tumblr community to demonstrate the fruit’s versatility with new usage tips. Pomegranate fans seeking visually-stunning inspirations can learn more about the fruit’s heritage and history as well as the pomegranates’ journey from tree to bottle. Just in time for National Pomegranate Month in November, Simply Wonderful followers can also discover easy tips and tricks on how to best select, open and enjoy the seasonal fruit, which is only available between October and January. For consumers seeking other ways to enjoy fresh pomegranates, including juice or as a seasonal snack, the site delivers unique twists on time-honored usage ideas for POM Wonderful 100% Pure Pomegranate Juice and POM POMS Fresh Arils, a resealable package of ready-to-eat arils.
“The seasonality of POM Wonderful fresh pomegranates is what makes this festive fruit’s return every October so special to consumers,” said Marc Seguin, vice president of marketing, POM Wonderful. “We want to inspire families - whether you’re a chef, home cook or holiday party host – to seize upon pomegranates’ versatility during its limited season. Simply Wonderful is the perfect resource to learn how experts and other families are easily incorporating this storied fruit into holiday recipes and everyday dishes. There’s no better way for consumers to help celebrate pomegranate season than by sharing content on Simply Wonderful.”
Simply Wonderful encourages followers to fête everything there is to love about the fall, including fresh pomegranates, and to share what they find “simply wonderful” this time of year. Followers may tag their posts with #simplywonderful on Tumblr or Pinterest, and POM Wonderful will reveal their favorites.
“POM Wonderful recognizes that there are countless things Americans find so wonderful during the fall,” said Seguin. “We want to encourage followers to ‘find their fall’ and share with us their videos, images and other content about what makes this time of year so meaningful.”
POM Wonderful Fresh Pomegranates, POM POMS Fresh Arils and POM Wonderful 100% Pure Pomegranate Juice are available in the produce section at leading grocery, club and mass retailers. To learn more about POM Wonderful fresh pomegranates and POM POMS Fresh Arils, visit pressroom.pomwonderful.com or follow us on Facebook (www.facebook.com/POMWonderful) and Twitter (www.twitter.com/pomwonderful) with #POMWonderful.
About POM Wonderful
With more than 15,000 acres of orchards in Central California, POM Wonderful is the largest grower and producer of fresh pomegranates and pomegranate juice in the United States. POM Wonderful grows, handpicks and juices its own pomegranates. By managing the entire production process from tree to bottle, POM Wonderful guarantees that its products come from only one source – 100% California-grown POM Wonderful pomegranates.