LVMH's Belvedere Vodka launches 1.75-liter Silver Saber laser cut bottle with LED technology; bottle engineered to illuminate for over eight hours, is waterproof and can be placed in ice bucket
January 2, 2014
– Belvedere Vodka, the world's first super premium vodka, announces the launch of its first ever laser cut bottle with LED technology, the Belvedere Silver Saber. Just in time for New Year's Eve festivities, the Silver Saber will feature a special lighting element that will completely illuminate the Belvedere bottle. It will be showcased during a New Years Eve party with musician Robin Thicke at the SLS Hotel South Beach and at selected top nightlife venues in NYC and LA with a nationwide rollout planned for key nightlife venues in 2014.
Following the successful launch of the Belvedere Night Saber, the latest evolution is the Silver Saber, a unique addition to Belvedere's award-winning collection of vodkas. The luminous Silver Saber Belvedere bottles will grab attention from all corners of a club, enhancing the visual experience of an ordinary night out. This innovative take on the typical bottle service ritual will be taking over Miami this New Year's Eve at The SLS Hotel's New Year's Eve bash with Robin Thicke. A total showstopper, the Silver Saber will not only be an outstanding visual element in nightclub settings but the perfect party item to ring in the New Year like a true star.
The Silver Saber will be available in 1.75L bottles and in select markets this holiday season with the official launch in February 2014. The bottle is engineered to illuminate for over eight hours and is also waterproof so that it can be properly placed in an ice bucket. It will be available at major nightclubs and lounges that offer bottle service menus nationally.
Throughout 2013 Belvedere Vodka was awarded 23 medals and trophies, including five gold medals for Belvedere Citrus, Belvedere Unfiltered and Belvedere Vodka plus an overall Master for Belvedere Unfiltered from the Vodka Masters. Currently, Belvedere Vodka is the most awarded vodka throughout the history of the Vodka Masters. Belvedere Vodka has also received two trophies from the International Spirits Challenge and seven gold medals from TheFiftyBest.com.
ABOUT BELVEDERE VODKA
First introduced to North America in 1996, Belvedere's distinctive character and uncompromising integrity are recognized internationally by discriminating vodka enthusiasts, who appreciate its all-natural, additive-free character. Made entirely from Dankowskie Rye and blended with water from its own pristine source, Belvedere Vodka's taste profile is distinctively soft with a subtle sweetness and naturally smooth, clean finish.
In 2011, Belvedere Vodka partnered with (RED)™ to launch BELVEDERE (PRODUCT)RED - a Special Edition Bottle that raises proceeds for the Global Fund, the world's leading financier of programs to fight HIV/AIDS in Africa. 50% of profits from the global sale of every (BELVEDERE)RED Special Edition bottle will be contributed to the Global Fund. The (BELVEDERE)RED Special Edition bottle delivers a clear, succinct message: Buy (BELVEDERE)RED, Give (BELVEDERE)RED, and with your purchase, generate funds which help fight AIDS and save lives.
In 2012, Belvedere introduced Lemon Tea to its award-winning Maceration collection (Pink Grapefruit, Citrus, Orange, Black Raspberry, Bloody Mary). Lemon Tea is the second vodka made to a drink from Belvedere and is distilled with eight exceptional ingredients including black & green teas, ginger, chamomile, lemongrass, honey and lemon; resulting in a refreshing and vibrant vodka. A simple addition of iced tea or lemonade also turns a Belvedere Lemon Tea into a delectable cocktail for poolside lounging or beach party.