Kellogg's Kashi brand announces launch of new Crunchy Granola and Seed Bars, available in Honey Oat Flax and Chocolate Chip Chia flavors

Nevin Barich

BATTLE CREEK, Michigan , December 18, 2013 (press release) – Chocolate Chip Chia and Honey Oat Flax flavors made with wholesome, progressive ingredients that make positive eating easy

Expanding on its existing lineup of wholesome and delicious snack foods, Kashi® today launched the new Crunchy Granola and Seed Bars. The two flavors – Honey Oat Flax and Chocolate Chip Chia – are tasty and nourishing, made with progressive ingredients including chia seeds, flax and quinoa. Whether they're enjoyed on their own or broken apart to dip into nut butter or yogurt, Kashi's new Crunchy Granola and Seed Bars are a tasty and satisfying way to nourish healthy appetites.

Honey Oat Flax Crunchy Granola and Seed Bars: A medley of flax seeds, whole grains, and quinoa with honey. These delicious bars provide 320 mg ALA Omega-3, 3g fiber, 25g whole grains* and 6g total fat.

Chocolate Chip Chia Crunchy Granola and Seed Bars: A nutritious blend of chia seeds, whole grains and quinoa sprinkled with sweet bites of chocolate chips, with 320 mg ALA Omega-3, 3g fiber, 23g whole grains* and 7g total fat.

"We're passionate about providing delicious and progressive ways to nourish appetites. Kashi's new Crunchy Granola and Seed Bars are made from wholesome ingredients that make positive eating easy," said John King, Kashi marketing director.

The Kashi Crunchy Granola and Seed Bars are now available at select grocery retailers nationwide for a suggested retail price of $3.99. For more information, visit www.kashi.com.

* The daily recommended intake of whole grains is 48g.

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About Kashi Company

Founded in 1984, Kashi dreams of a world where everyone embraces natural health. As a natural lifestyle pioneer, Kashi is passionate about and committed to improving the health of people and our planet. By providing great tasting, nutritious and progressive foods, Kashi enables people to achieve optimal health and wellness, while also leading them on a path toward embracing a natural lifestyle. Kashi is committed to using organic ingredients and those that have not been genetically modified, and the brand is the number one provider of Non-GMO Project Verified cereals in the U.S. Kashi encourages people to live their best lives through its interactive online community at Kashi.com. The company also champions non-profit organizations working to keep real food in the minds and hands of communities across the country through the Kashi REAL Project. To learn more about nearly 30 years of Kashi's mission, sustainable efforts, values and roots, check out What We Believe on Kashi.com.

Kashi's products are natural, minimally processed and free of highly refined sugars, artificial additives and preservatives. Kashi® brands and foods include: GOLEAN® cereals and bars; Kashi® Heart to Heart® cereal, instant oatmeal and whole grain crackers; Kashi® 7 Whole Grain Puffs, Honey Puffs, Nuggets and Flakes cereals; Kashi® Good Friends® cereal; Kashi® Autumn Wheat®, Cinnamon Harvest®, Island Vanilla®, Simply Maize®, Indigo Morning™, Berry Fruitful® and Strawberry Fields® (organic) cereals; Kashi® Honey Sunshine® and Berry Blossoms® cereals; Kashi® Pita Crisps; Kashi® chewy and crunchy granola bars, layered granola bars, soft-baked cereal bars, soft n' chewy bars; Kashi® snack crackers and cookies; Kashi® all natural frozen waffles, entrées and pizzas; Kashi® Steam Meal™ and Kashi® 7 Whole Grain Pilaf.

Join the Kashi community online at www.kashi.com, on Facebook at www.facebook.com/kashi and visit us on YouTube at www.youtube.com/user/kashi.

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