Shopping cart-themed design that features female shopper, miniature chicken entrée packages in shopping cart wins first prize in 'Art of Chicken' contest that challenged entrants to use product packaging to uniquely capture Milford Valley brand
December 13, 2013
– $7,500 in prizes awarded for unique creations using Milford Valley chicken packaging.
Milford Valley has selected the winning entries in the 2013 “Art of Chicken” Photo Contest. The contest challenged entrants from across the country to use chicken product packaging in unique creations that captured the Milford Valley brand. Photographs of the creations were then submitted to the company’s Facebook page for judging.
Taking the Grand Prize of $5,000 was Kim Funk, of Mobile, Alabama, for her shopping cart-themed design, complete with female shopper and miniature Milford Valley chicken entrée packages in the shopping cart. A creation dubbed, “Family at the Table,” by Vee Lark, of Los Angeles, CA, earned second place honors. The entry features a cardboard cut-out family sitting down to a meal of Milford Valley chicken entrées. The third place award of $500 went to Lennis Mathews, of Wauwatosa, WI, for her incorporation of the Milford Valley logo and “film” chicken packaging into a full-size homemade quilt.
All entries were judged on representation of the Milford Valley brand and/or Milford Valley chicken products, as well as creativity and originality.
“This was Milford Valley’s first year for the contest, and we’re very pleased with the results,” said Carmen Darland, Milford Valley’s marketing manager. “The creative talent demonstrated by our contestants was amazing.”
The winning entries may be viewed on the contest web page at http://www.milfordvalley.com/artofchicken.
About Milford Valley:
Milford Valley chicken products are made at Serenade Foods in Milford, Indiana. Since 1976, the family-owned company has manufactured chicken patties, chicken nuggets, chicken strips and stuffed chicken entrées for retail and foodservice markets. For more information, contact Milford Valley at 1-800-348-2812 or visit http://www.milfordvalley.com.