US soda sales of zero- and low-calorie soda down 6.8% in 52-week period through Nov. 23, while sales of regular soda down 2.2%
Nevin Barich
NEW YORK
,
December 10, 2013
(Wall Street Journal)
–
Coca-Cola Co and rivals hoped zero-calorie recipes would lift $75 billion US soda industry after consumers cut back on full-calorie carbonated soft drinks; but sales of zero- and low-calorie soda plunged 6.8% in dollar terms in 52 weeks through Nov 23, while sales of regular soda fell 2.2%; photo; graph (M)
(c) 2013 The New York Times Company
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