Chobani introduces Chobani Simply 100 Greek Yogurt, a new line of 100-calorie yogurt products available in six flavors: blueberry, strawberry, pineapple, peach, black cherry and vanilla

Nevin Barich

NEW BERLIN, New York , December 9, 2013 (press release) – Chobani, maker of America's No. 1–selling Greek Yogurt brand, is poised to revolutionize the dairy aisle again with the launch of Chobani Simply 100™ Greek Yogurt, the first and only 100-calorie authentic strained Greek Yogurt made with only natural ingredients.

Available in six flavors — Blueberry, Strawberry, Pineapple, Peach, Black Cherry and Vanilla — Chobani Simply 100 yogurt gives calorie-conscious consumers what they've been craving — a wholesome, delicious 100-calorie Greek Yogurt made without artificial sweeteners.

"Our food philosophy is essential to our brand and evident in everything we make, say and do. Anything with the Chobani name has to be delicious, nutritious, made with only natural ingredients and accessible to everyone," said Hamdi Ulukaya, founder and CEO of Chobani. "Until now, consumers looking for a 100-calorie Greek Yogurt with natural ingredients haven't had an option. For us, it's about being best to market — and we think the time we've spent perfecting Chobani Simply 100 has resulted in a product worth the wait."

As with all Chobani products, Chobani Simply 100 Greek Yogurt is made with milk, real fruit, and live and active cultures. To achieve the best balance of taste, calories and nutrition, this innovation features a proprietary blend of three natural sweeteners — monk fruit, stevia leaf extract and evaporated cane juice.

Each delicious 100-calorie cup is an excellent source of protein (12 grams) and fiber (5 grams), is a good source of calcium, and contains 0 grams of fat.

"When people are counting calories, it's important to make your calories count — it's really about what's in those calories," said registered dietitian Dawn Jackson Blatner, an author and nutrition consultant. "Chobani Simply 100 is the only Greek Yogurt on shelves today that offers great nutritional value for 100 calories without artificial sweeteners, thanks to the natural zero-calorie sweetness from the monk fruit and stevia — plus it has the added benefit of 5 grams of fiber. It's a flavorful way to make 100 calories work hard for your body."

"As the leading brand in the Greek Yogurt category, we expect to accelerate our growth in 2014 with the launch of Chobani Simply 100 Greek Yogurt, a significant innovation in a 20-year-old category. The light yogurt segment represents roughly 20% of the overall category, and Greek light is the fastest-growing segment at more than 300% in the last 24 weeks year over year according to Nielsen," said McGuinness.

Chobani Simply 100 Greek Yogurt is available in 5.3 oz. single-serve cups, four-count multipacks and a 32 oz. size in Vanilla. Chobani Simply 100 has an SRP of $1.29 per cup and will be available nationwide starting this month.

About Chobani

Maker of America's No. 1–selling Greek Yogurt brand, Chobani, Inc., was founded on the belief that people have great taste — they just need great options. Chobani produces high-quality authentic strained Greek Yogurt products made with only natural ingredients from its New Berlin, N.Y., and Twin Falls, Idaho, plants. As part of Chobani's nothing but good philosophy, it is committed to using milk from regional-area farms and strengthening its surrounding local economies. Chobani gives 10 percent of its annual profits to charities worldwide through the company's charitable foundation. All Chobani products — including Chobani® Greek Yogurt, Chobani Flip™, Chobani Bite™, Chobani Simply 100™ and Chobani Champions® — are kosher certified, contain five live and active cultures, and are made with milk from cows not treated with rBST*, with most of its products offering two times more protein than regular yogurt.[1] Chobani products are available nationwide in the U.S. and in Australia. For more information, please visit www.chobani.com and www.facebook.com/chobani.

*According to the FDA, no significant difference has been found between milk derived from rBST-treated and non-rBST treated cows.

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