Amazon's Frustration-Free Packaging initiative now available to over 200,000 items, up from 19 since 2008 launch; initiative has eliminated 58.9 million sq. ft. of cardboard and 24.7 million lbs. of packaging, reduced box sizes by 14.5 million cubic ft.
December 5, 2013
– Amazon today announced that its Frustration-Free Packaging initiative, a multi-year effort to liberate products from hermetically sealed clamshell cases and plastic-coated steel-wire ties, now offers over 200,000 items, up from 19 when the initiative was launched five years ago. In an effort to alleviate the frustration many people experience when opening toys and electronics, Amazon works with leading manufacturers to deliver products inside smaller, easy-to-open, recyclable cardboard boxes that reduce the overall amount of packaging used while still protecting what’s inside.
“We’ve all experienced the frustration of trying to remove a product from nearly impenetrable packaging like plastic clamshell cases and products bound by dozens of wire ties,” said Jeff Bezos, founder and CEO of Amazon.com. “We’ve worked with both manufacturers and customers to design Frustration-Free Packaging that is easy-to-open, protects the product and reduces waste. We now have more than 2,000 manufacturers in the program.”
Launched in 2008 with 19 products, participation in the initiative has grown from 4 to over 2,000 manufacturers, including Fisher-Price, Mattel, Unilever, Seventh Generation, Belkin, Victorinox Swiss Army, Logitech and many more. To date, Amazon has shipped over 75 million Frustration-Free items to 175 countries.
Amazon Frustration-Free Packaging also reduces waste for customers. So far, Frustration-Free Packaging has:
Eliminated 58.9 million square feet of cardboard
Removed 24.7 million pounds of packaging
Reduced box sizes by 14.5 million cubic feet
Amazon customers have helped guide the program with their ratings and feedback on product packaging. This advice has been the driving force behind hundreds of packaging improvements each year. Here’s what customers are saying about Frustration-Free Packaging:
“Amazon, if I could, I would seriously make out with you right now. Yes, I said it.”
“The old frustration full packaging took scissors and blood and sweat to open. The new way is perfect! Pull cardboard tab, open envelope, memory card in hand.”
“I am a huge fan of Amazon Frustration Free Packaging…Thank you for offering packaging that allows me to access my purchases without endangering myself.”
“This was the best packaged item I've ever received from Amazon. No extra box, no frills. Just stick the sticker on the box and go. Way to be sustainable folks!”
This holiday season, customers can make gift opening a pain-free experience by shopping for products in Frustration-Free Packaging by visiting www.amazon.com/frustration-free.
Vendors interested in participating in the Frustration-Free Packaging initiative can learn more at Amazon’s Vendor Central.
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