Costa Coffee opens its 100th UAE store in Abu Dhabi
DUBAI, United Arab Emirates
December 4, 2013
– 60,000 prizes and a trip to the UK to be won at Costa Coffee stores in the UAE
On 4 December 2013, Emirates Leisure Retail (ELR), the International franchise partner of Costa Coffee, will officially launch its 100th store at the World Trade Centre Mall in Abu Dhabi with Eric Hughes, General Manager of Costa Coffee UAE, marking the milestone with a special opening ceremony. To celebrate the momentous occasion and thank their customers, a competition will take place in stores from 4th to 12 December in which lucky customers can win instant Costa Coffee prizes including a trip to the United Kingdom.
Opening their first international store outside of the UK in Dubai in 1999 at the Aviation Club, Dubai, ELR is the driving force in the growth of Costa Coffee in the UAE. From winning the Barista of the Year Global Finals in 2007 and opening the first international Costa Express Self - serve Coffee machine in 2013 to being the first international coffee chain to introduce camel milk and now opening their 100th store, the milestones ELR have achieved with Costa Coffee are outstanding.
Costas 100th store Opening at the much anticipated, new World Trade Centre Mall in the Emirates capital, Spanning 180 square metres and showcasing the urban metropolitan décor style of Costa.
To commemorate the launch of the new store, Costa Coffee UAE has created a campaign based on the theme 100 stores, 1000's of thank you's. The campaign aims to reward valued customers with instant prizes available at all stores across the UAE. The prizes include Complimentary Coolers, Costa Cortos, Coffees, limited edition100th store Costa mugs and three Gold Cards that provide winners with complimentary coffee for an entire year and The grand prize is a trip for two to London, UK- the home of Costa Coffee. Where they will visit the Costa Roastery. All customers will be in with the chance to win the prizes.
Eric Hughes, General Manager of Costa Coffee in the UAE, comments: "With the launch of our 100th store we want to give something back to our loyal coffee lovers. The thousands of prizes up for grabs and with the trip to the UK as the ultimate prize this is our time to thank the UAE community for supporting Costas growth over the last 14 years up to this Milestone day with our 100th store.
Costa was founded in London by Italian brothers Sergio and Bruno Costa in 1971 and now represents the second largest international coffee shop operator.
At present the company has more than 2,300 stores across UK, EMEI and Asia. Costa EMEI covers operations in Europe, the Middle East and India encompassing 708 stores across 25 international markets.
Costa has been voted "Best Branded Coffee Shop Chain in the UK and Ireland" by Allegra Strategies for three years running (2010, 2011 & November 2012) and also Winner of "Best Branded Coffee Chain in Europe" Allegra Strategies 2011 and 2012.
Just 1% of the world's production of coffee is good enough for us to choose from. Only the very best 100% RFA certified coffee available can go into creating the unique taste and aroma of our Mocha Italia blend.
Costa is committed to looking after our coffee-growers. That's why we've established The Costa Foundation, a registered charity. The Foundation's aims are to relieve poverty, advance education and the health and environment of coffee-growing communities around the world. So far, we have funded the building of 22 schools and improved the social and economic welfare of coffee-growing communities.