North American wine sales at restaurants down 2.6% year-over-year during May-October period despite rise of more than 10% in family-dining and quick-service segments, according to new data
Nevin Barich
NEWTON, Massachusetts
,
December 4, 2013
(press release)
–
Restaurant Sciences LLC, an independent firm that closely tracks food and beverage product sales throughout the foodservice industry in North America, today reported that the sales of on-premise wine fell 2.6 percent from May 2013 to October 2013, compared to the same timeframe in 2012. Despite this overall decline, wine sales saw double-digit growth, over 10 percent, in family dining and quick service restaurants (QSR) during this period. The company analyzed more than $1.2 billion in on-premise wine sales.
"Despite growth in several categories, overall wine sales fell because bars and nightclubs sold 17.7 percent less wine from May to October 2013 than the previous year," said Chuck Ellis, president and CEO of Restaurant Sciences LLC. "On a positive note, wine sales in quick service restaurants grew 10.2% over this same period. With an estimated 12 percent of 30,000 fast casual locations distributing wine, this segment provides ample opportunity for expansion, and we expect the wine industry to take notice."
The following chart provides specific wine sales from May-October 2013 at various on-premise locations:
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May - Oct 2013 Trends Sales Percent Change
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Bars/Nightclubs -17.7%
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FSR 0.7%
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Casual Dining -2.7%
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Family Dining 10.4%
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Upscale Casual 8.0%
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White Tablecloth 3.6%
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Institutional/Hotel 7.8%
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QSR 10.2%
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Restaurant Sciences defines family dining as restaurants with average guest checks of less than $32.00. Casual dining guest checks range from $32-78, while upscale-casual average checks are from $78-$122.50. Restaurants in the white tablecloth category have average guest checks of more than $122.50.
About Restaurant Sciences
Restaurant Sciences is the premier provider of syndicated data and insights on food and beverage consumption in restaurants, bars, nightclubs and other foodservice establishments. The company delivers market share, market basket, competitive analysis, pricing, promotional, trend, segmentation and custom analytics to food and beverage manufacturers and distributors, as well as to restaurant companies. Restaurant Sciences transforms nearly $1.5 billion per month in guest check-level sales information into detailed data and insights across all segments of the foodservice landscape in the United States and Canada. Insights are delivered online through their business intelligence tool or through custom analytics.
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