Jifkins to distribute Sirane range of food packaging solutions to new markets in Mexico, with particular focus on fruit export industry, seafood, oven and microwave cooking solutions

Elyse Blye

TELFORD, England , December 3, 2013 (press release) – Sirane has joined forces with a large Mexican company to take a range of innovative food packaging solutions to new markets in the Central American country.

Jifkins will distribute Sirane products in the region, with a particular focus on the country’s vast fruit export industry as well as seafood and oven and microwave cooking solutions.

Simon Balderson, Sirane MD, said: “Jifkins are a perfect fit with Sirane. They are forward thinking and innovative and able to take Sirane’s product range into new markets.

“They have the experience, drive and determination to make this a very productive partnership and we look forward to helping them to grow the business in Mexico.”

Jifkins is a Mexican company dedicated to answering the needs of customers with excellent service and innovative technology in food, agriculture and industry maintenance.

Josua Vega, who has worked with Sirane on the link-up, said: We offer our clients more than products; we offer real solutions based on development and applications which fit perfectly with the requirements of any market sector or manufacturing process.

“Currently we work in coordination with CONACYT and investing for new alliances with international companies to open new markets in Mexico and Latin America.

“We have presence throughout Mexico and we are very motivated to distribute Sirane's products to as large a market as possible. Now we just can’t wait to get started.

“Sirane are industry focused on technology and development – just like Jifkins – and their products are something new to the Mexican market and of a high quality.”

Berries are huge business in Mexico. According to government figures, Mexico “grows five thousand acres (Ha) of berries in Michoacán, Jalisco, Baja California and Colima, with a production value of 550 million dollars a year”. The figure is set to double in five years.

Josua added: “A large proportion of blackberries in Europe come from Mexico, hence the importance of these products that generate wealth and prosperity for rural families.

“The production of berries - strawberry, raspberry, blackberry and blueberry - generates eight jobs per hectare from exports to the North American market and European countries.”

It’s no surprise then that one of Jifkins initial projects will be to introduce a new product about to be unveiled by Sirane that is perfect for the transportation of soft-fruit.

“Sirane’s latest innovation – which has come following years of developmental work with the soft-fruit industry – will change the way soft-fruit is packaged worldwide.

“The potential for this product in Mexico is immense,” said Simon Balderson, “we’re looking forward to the launch of the new product which should be in mid-November.”

Jifkins will also be taking oven and microwave cooking bag solutions, susceptor-based products for crisping food in the microwave, and absorbent pads among other products.

Josua Vega added: “Microwave cooking is surprisingly popular in Mexico, and working with Sirane we have a great opportunity to take a new level of innovation to the country.”

Sirane is an innovative food packaging development-to-manufacture company based in the UK with an ever-growing reputation in products and solutions offering absorbency, shelf-life extension, oven and microwave cooking technologies and more.

Sales offices in the UK, South Africa, Dubai and Turkey are backed up by a network of agents and distributors across the globe. Visit www.sirane.com for more information.

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