Printers becoming aware of opportunities to expand business with short runs of direct mail and envelopes, early adapters have capitalized on opportunity by using inkjet technology to satisfy short run need, finds study

Mathew Kearney

December 2, 2013 (press release) – Printware, the leader in prepress and digital solutions, announced the availability of a new paper for printers looking to invest in short-run four color envelope and direct mail production entitled “Economic Study of Inkjet Technologies in the Print Industry.” An Executive Summary of the study, as well as a download of the complete study, is available on the iJetColor website at www.ijetcolor.com/study.

“Printers are becoming aware of opportunities to expand business with short runs of direct mail and envelopes. Early adapters have already capitalized on this opportunity by using inkjet technology to satisfy the short run need,” commented Tim Murphy, President of Printware. “Our customers were able to quickly see how an iJetColor Press complements their print shop’s existing operations by adding a high performance, low cost digital inkjet press to further enable personalized short run color printing.”

The study outlines the quick ROI that can be achieved by most printers who decide to invest in an inkjet envelope and direct mail solution such as the iJetColor Press from Printware. The investment can be recovered in only 12 months if the printer produces a monthly average of 10,000 envelopes.

“For small print runs (<1000) transferring from offset to digital inkjet technology will be beneficial. Printers traditionally expected their ROI to increase as a function of volume, but capacity has disrupted this model,” commented Murphy. “The IJetColor Press can help create higher margins and technology and training that will bring additional value to printers.”

The iJetColor Envelope Press is a compact, table top, 4-color inkjet press powered by Memjet technology suitable for supporting production paper stocks as heavy as .02 inch/.5 mm on up to 8.5” by 17” substrate for product personalization of:

Envelopes
Business Cards
Direct Mail and Post Cards
Sales Brochures and Flyers
Stationery
Invitations and Greeting Cards
The iJetColor Press was awarded “Best of Category” for its iJetColor™ Digital Printer and Workflow in the PRINT 13 MUST SEE ’EM program in the Imprinting, Mailing, Shipping and Fulfillment category.

The iJetColor Label Printer is a compact, table top, 4-color inkjet press powered by Memjet technology suitable for supporting production label stocks for product packaging personalization. The system features:

Roll-to-roll printer
Integrated batch cutter
60 feet per minute speed
Advanced spot color matching application
The iJetPress brings new revenue opportunities to print shops, making it extremely affordable to produce 4-color jobs and capitalize on new mailing and fulfillment opportunities.

The iJetColor Label Printer is offered exclusively with a comprehensive package that includes an expert color matching software solution and workflow, industry leading Harlequin RIP technology professional installation, 24/7 support and a no-finger pointing quality guarantee.

The iJetColor Presses are offered as a complete digital color printing solutions and comes bundled with the iJetColor RIP and workflow - an industry leading, production quality solution based on the Xitron Navigator Harlequin RIP and Navigator GPS workflow, a standard output tray, combo ink pack capable of printing thousands of 4-color jobs.

Lowest Total Cost of Ownership

The iJetColor family of products takes advantage of Printware’s complete service and open architecture supply plans providing customers the lowest total cost of ownership of any comparable solution on the market. Many consumables and parts are user changeable, further improving uptime for the shop. The performance of the iJetColor system provides industry leading results with low variable costs for print personalization. Initial customer installations demonstrate fast return on investment of less than one year.

24/7 Support

Printware’s 24/7 Support offers a no risk service program to allow customers to maintain high uptime. Utilizing Remote DiagnosticsSM, 100% complete system coverage, 24/7 telephone support, Advanced Technical TrainingSM and optional on-site technical support, customers have the options and flexibility they need to stay in production.

Secure Supply

In these times of great volatility in world markets, the Printware Secure Supply GuaranteeSM eliminates the need for customers to worry about running out of supplies.

iJetColor inks are available in both single color and combo packages. Other user replaceable consumables and parts are also offered in a spares kit for users to have on hand when needed to allow for maximum uptime performance.

Printware iJetColor products are available directly from Printware. For more information about Printware visit www.ijetcolor.com, call 800-456-1400, Extension 418 or 651-456-1418 or email us at sales@printwarellc.com. 

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