Double A says its sustainably-made paper comes from pulp with highest fiber content per gram among other hardwood species typically used for papermaking, which results in paper that is better formed, with high quality and opacity

Sri Lanka , November 28, 2013 () – It is vital for corporations to take positive action towards sustainability practices as the present consumers are demanding products that are sustainable both socially and environmentally, premium paper marker - Double A's Senior Executive Vice President Thirawit Leetavorn said yesterday.

Speaking at a media conference organized by Double A Sri Lanka and Metropolitan, at the Cinnamon Grand yesterday to raise awareness concerning the sustainability measures that have been followed and are being promoted by Double A, Leetavorn said, "As a venture that uses trees as the main material in the production process, we have taken several important steps to ensure our operations do not leave adverse impacts on the environment. One such step is the KHAN-NA method used to grow the Double A paper-trees, which is a sustainable source of pulp from Thailand grown by more than 1.5 million farmers."

He said the special pulp contains the highest fiber content per gram among other hardwood species commonly used in paper making, which in turn results in better formation, high quality and opacity in the paper. Leetavorn also said that the smooth surface of the paper reduces paper jams resulting in effortless copying, particularly in high speed machines.

"We have also launched an application for smart phones named 'Tree Planet' which allows its users to plant trees virtually in Thailand, Korea and Mongolia. Once the trees mature, they are planted on behalf of their owners," he added. Meanwhile, Central Environmental Authority (CEA) Director General, Dr. Saranga Alahapperuma who also spoke at the media conference yesterday said, "With the rapid industrial development taking place in the country, measures have been introduced to protect and preserve the environment through steps such as the Environment Protection License as well as through the introduction of low cost pollution control methods, awareness programs for industrialists as well as the National Green Awards." Published by HT Syndication with permission from Daily Mirror Sri Lanka. For any query with respect to this article or any other content requirement, please contact Editor at htsyndication@hindustantimes.com

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