Valmeyer, Illinois-based MAR Graphics increases digital printing capacity with 26" Xerox iGen4 press to meet needs of clients in direct mail and commercial print markets
November 26, 2013
– MAR Graphics recently completed the installation of a 26" Xerox iGen4, and is the first to take advantage of the color precision and speed of the new Xerox Color 8250 production printer. Capitalizing on the growth in variable data and digital color printing, MAR upgraded their fleet of color digital print engines to two new, full color devices.
MAR Graphics utilizes the larger 14.33x26" sheet size of the 26" iGen4 to more efficiently serve their clients in the direct mail and commercial print markets. The 26" iGen4 also features matte toner and an in-line booklet-maker. MAR Graphics uses the 8250 to quickly and cost-effectively produce transactional business documents and direct-mail pieces with spot-on color.
“We generate a high volume of direct mail and transactional statements that previously utilized a variety of highlight colors. With the 8250 we have the flexibility to reproduce any color our customers require,” said Scott Roever, vice president and comptroller, MAR Graphics. “Business color printing is a critical component of our operation. With the 8250 we can deliver color accuracy and do so competitively.”
In addition to the 26" iGen4 and 8250, MAR Graphics operates multiple black-and-white devices, UV half-web presses, UV forms web presses, flexo and inkjet systems, web-finishing lines, lettershop and bindery equipment.
About MAR Graphics
For over 50 years MAR Graphics has helped clients increase the effectiveness of their print and/or mail projects. MAR's combination of experience, staff and equipment allows them to produce a wide variety of marketing, mail and transactional print pieces. Its unique product offering and central location in the Midwest enables us to serve clients, distributors and re-sellers throughout North America.