Drinks Americas Holdings announces distribution agreement with Chicago-based Louis Glunz Beer for DAH's Day of the Dead Mexican craft beer

Nevin Barich

LOS ANGELES , November 20, 2013 (press release) – Drinks Americas (DKAM) is a leading U.S. broker for the leading authentic Mexican craft beer, Day of the Dead. The new brand has taken the 8 counties of Chicagoland by storm. Working with the top beer distributor in the area Day of the Dead Craft Beer has made a huge impact in this market. Louis Glunz Beer, Inc. is among the oldest beer distributors in the United States and the recipient of the 2012 Distributor of the Year award by Beverage World Magazine. Louis Glunz Beer, Inc. is an innovator in Chicagoland, proudly offering the most comprehensive selection of craft, specialty and import beers representing over 190 breweries around the globe. The company is dedicated to quality service and to educating its customers and the public about beer tastes and trends.

"We're thrilled to welcome Day of the Dead Craft Beer to our 125-year-old family-run business," says General Manager Jerry Glunz. "The beer is so popular that we can barely keep it on the shelves. We can already see that the brewery has a loyal following here and can't wait to share this beer with more Chicago brew enthusiasts."

Glunz marketing team launched a media campaign to support the marketplace. They hand delivered packages of Day of the Dead beer with product descriptions to the most influential Chicago Media, which resulted in immediate coverage by DailyCandy.com whose Readership is 4,469,948 unique visitors per month.

Glunz marketing efforts combined with their long history and stellar reputation, with 24 salespeople is a winning distributor for the only one of its kind craft beer.

Drinks Americas mission is to identify and invest the majority of our brand-building resources on those with the greatest growth potential such as Day of the Dead Craft Beer.

About Drinks Americas Holdings (DKAM)

Drinks Americas is the exclusive United States broker for leading premium authentic Mexican beers currently present in over 32 states and is on target to be the leading broker for this growing category in each of the markets in which it operates. All the beers are brewed in Mexico's third largest brewery, Cerveceria Mexicana, which is proudly Mexican owned and uses state of the art processes, fermentation and aging systems. Drinks Americas leading premium authentic Mexican beer brands includes specialty craft beer Day of the Dead Craft Beer, Mexicali™, Rio Bravo™, Crazy Pig™ and Chili Devil™. Drinks Americas (DKAM) brands continues to forge strong connections with consumers through some of the largest retailers and restaurants in the country.

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