Standard Register launches SMARTworks Connect on salesforce.com's AppExchange; application allows customers to personalize and deliver content using lead, contact and campaign data through a variety of methods, including email, mail, promotional products

Mathew Kearney

DAYTON, Ohio , November 14, 2013 (press release) – Standard Register (NYSE: SR), a leading provider of workflow, content and analytics solutions, today announced it has launched SMARTworks® Connect on salesforce.com’s AppExchange. The integration of this industry-leading distributed marketing platform with Salesforce allows customers to connect their sales channels to marketing content more efficiently, whether in digital or printed form.

Built for the Salesforce Platform, the world’s leading cloud platform for social and mobile business apps, SMARTworks Connect is currently available on the AppExchange at www.appexchange.com.

SMARTworks Connect enables sales representatives, agents, franchises and channel partners to personalize and deliver market-ready content using lead, contact and campaign data through a variety of methods, including email, mail, collateral and promotional products.

Comments on the News
“Salespeople need options to deliver relevant content to their customers and prospects,” said Jefferson Allen, vice president of marketing and product development for Standard Register Business Solutions. “By integrating SMARTworks with the Salesforce Platform, Standard Register has made it easier for sales to leverage Salesforce data to send highly personalized direct mail and email messages that adhere to corporate brand standards. It’s a meaningful way for organizations to simplify and significantly improve the link between their sales and marketing team efforts.”

“The future of enterprise apps is social, mobile, and connected,” said Leyla Seka, vice president, AppExchange and Partner Operations, salesforce.com. “The SMARTworks Connect application helps marketers optimize their supply chain and make better decisions about the content marketing mix.”

Product Key Features

Smart Content – quickly access market-ready content and personalize right from Salesforce.
Cross-Channel Flexibility – send digitally or in printed form at individual or campaign level.
Analytics – collect transactional data to report most popular content by multiple dimensions: recency, frequency, method, user and type.
About the AppExchange
The Salesforce AppExchange is the world’s leading business apps marketplace. With more than 2,000 partner apps and 2 million customer installs it is the most comprehensive source of social and mobile cloud apps for business. The Salesforce Platform is the world’s most trusted and comprehensive cloud platform for building social and mobile cloud apps, powering Salesforce CRM, and more than 3 million custom apps built by customers and partners. Apps built on the Salesforce Platform can be easily distributed and marketed through salesforce.com’s AppExchange.

Salesforce, AppExchange and others are among the trademarks of salesforce.com, Inc.

About Standard Register
Standard Register (NYSE:SR) is trusted by the world’s leading companies to advance their reputations and add value to their operations by aligning communications with corporate standards and priorities. Providing market-specific insights and a compelling portfolio of workflow, communications and analytics solutions to address the changing business landscape in healthcare, financial services, manufacturing and retail markets, Standard Register is the recognized leader in the management and execution of mission-critical communications. More information is available at http://www.standardregister.com.

About SMARTworks® Connect for CRM
SMARTworks Connect is part of a cloud-based solution for marketing operations that includes consulting services and a robust supply chain for direct marketing, print and promotional products. By supporting the optimal combination of online and offline messaging, SMARTworks Connect automates cross-channel content distribution right from the CRM system while enhancing message relevance through personalization. The application automatically tracks content consumption data which helps marketers adjust content development efforts accordingly.

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