Hershey announces launch of Twizzlers Tree Shaped Cherry Candy and Hershey's Candy Cane Bar Mint Candy with Candy Bits for holiday season

Nevin Barich

HERSHEY, Pennsylvania , November 13, 2013 (press release) – From Gifts to Candy Dish Treats, The Hershey Company Makes Holiday Celebrations Sweeter

Whether you're preparing for the party of the year or looking for the perfect gift, make the holiday season sweeter with The Hershey Company's 2013 Holiday Collection. From gifts, to stocking stuffers, to treats to fill your candy dish, Hershey's has everything you need to help with your holiday preparation. Celebrate the season with festive canes filled with delicious treats including Reese's® Peanut Butter Cup Cane, Jolly Rancher® Cane and the NEW Bubble Yum® Cane. Other new options perfect for stuffing stockings include:

NEW – Twizzlers® Tree Shaped Cherry Candy

NEW – Hershey's® Candy Cane Bar Mint Candy with Candy Bits

Gifts That Bring Holiday Cheer

Make holiday wishes come true by gifting NEW Hershey's® Collection Almond Clusters or Hershey's Collection Pretzels. Draped with creamy Hershey's Milk Chocolate, these indulgent treats are sure to put a smile on anyone's face. The NEW Hershey's® Kisses® Milk Chocolates Gifting Canister is filled with seasonally-wrapped Hershey's Kisses Chocolates and comes in a reusable canister, perfect for refilling with your favorite Hershey candy. And don't forget about the popular 1lb. selections: Reese's Peanut Butter Cups, Hershey's® Solid Milk Chocolate Bar and York® Peppermint Patties. These fan favorite options make the perfect sweet addition to any holiday gift.

Dress Your Candy Bowl for the Season

Scatter candy bowls throughout the house to add a joyful and seasonal touch to every room during the holidays. Keep your dishes stocked with an assortment of goodies from The Hershey Company:

NEW LOOK – Rolo® Holiday Candies

NEW SIZE – Hershey's Kisses Candy Cane Mint Candies 33oz.

Hershey's Kisses Milk Chocolates 36oz.

Reese's Peanut Butter Cup Miniatures 36oz.

Celebrate with Hershey's

For inspiration on holiday recipe ideas, crafts, decorations and more, look no further than www.CelebrateWithHersheys.com. Here you'll find tons of festive ideas to use throughout the season such as baking "Kisses Candy Cane Blossoms" or "Rolo Pretzel Delights." The website also includes a gift-giving section featuring Hershey's® Pot of Gold® Collections and other joyful offerings.

Hershey's Holiday offerings can now be found at retailers nationwide. For more information on products, as well as gift ideas, delectable recipes, craft activities, party invitations and more, visit CelebratewithHersheys.com.

About The Hershey Company

The Hershey Company (NYSE: HSY) is the largest producer of quality chocolate in North America and a global leader in chocolate and sugar confectionery. Headquartered in Hershey, Pa., The Hershey Company has operations throughout the world and approximately 14,000 employees.

With revenues of more than $6.6 billion, Hershey offers confectionery products under more than 80 brand names, including such iconic brands as Hershey's, Reese's, Hershey's Kisses, Hershey's Bliss, Hershey's Special Dark, Kit Kat, Twizzlers, Jolly Rancher and Ice Breakers. The company is focused on growing its presence in key international markets such as China, Mexico and Brazil while continuing to build its competitive advantage in the United States and Canada.

For more than 100 years, The Hershey Company has been a leader in making a positive difference in the communities where its employees live, work and do business. Corporate Social Responsibility is an integral part of the company's global business strategy, which includes goals and priorities focused on fair and ethical business dealings, environmental stewardship, fostering a desirable workplace for employees, and positively impacting society and local communities. Milton Hershey School, established in 1909 by the company's founder and funded by a trust administered by Hershey Trust Company, provides a quality education, housing, and medical care at no cost to children in social and financial need.
Students of Milton Hershey School are direct beneficiaries of The Hershey Company's success.

* All content is copyrighted by Industry Intelligence, or the original respective author or source. You may not recirculate, redistrubte or publish the analysis and presentation included in the service without Industry Intelligence's prior written consent. Please review our terms of use.