Nescafe Dolce Gusto announces brand relaunch and US advertising campaign focusing on its line of single-serve coffee machines under 'Live With Gusto' creative platform
November 11, 2013
– Bringing Individuality to Everyday Choices
NESCAFE® Dolce Gusto® officially announces a brand re-launch and fresh advertising campaign celebrating its line of single-serve coffee machines under the new "Live With Gusto" creative platform. Known for its innovative and design-conscious line of professional at-home specialty beverage machines, NESCAFE Dolce Gusto will bring to life the "Live With Gusto" platform in a fully integrated marketing campaign designed to reinforce its coffee credentials and present the brand's unique offerings to its target consumer - social entertainers who love coffee all day, every day.
The multi-million dollar re-branding effort - which includes print and online ads, an infomercial, website refresh, strategic partnerships and a robust social media engagement campaign on Facebook, Twitter, Instagram, Pinterest and Google Plus - showcases "#DolceGusto" as living a lifestyle that brings individuality and creative flair to everyday choices.
"At NESCAFE Dolce Gusto, we embrace fun, fresh and unconventional thinking and believe that even a cup of coffee can and should inspire delight," said Kim Cooper, NESCAFE Dolce Gusto Marketing Director. "We think our new advertising and brand platform will inspire people to embrace living life to the fullest and enjoy our selection of coffeehouse beverages with Gusto."
Newly appointed brand ambassador Mario Lopez stars in the infomercial, which begins airing this November. Lopez, an actor, cookbook author and host of the popular The X Factor and Extra celebrity news program, was thrilled at the opportunity to work with the brand.
"Mario was the perfect fit because he lives life with Gusto from the fun and charismatic way he views life and embraces work to the way he lives for his family," said Cooper. "As a busy host and father of two, we are inspired by his love of coffee and his Gusto lifestyle."
About NESCAFE®Dolce Gusto®
NESCAFE Dolce Gusto single-serve coffee machines are a global brand in the Nestle family and are manufactured under the De'Longhi brand. First making their debut in 2008, the collection now features five standout designs: the Genio, Piccolo, Circolo, Melody and the Esperta. The newest edition is an unconventional collaboration with Italian fashion label Fiorucci for the sleek-designed, limited edition Dolce Gusto Genio machine featuring "Love Is The Message" on one side and a couple intertwined in a passionate embrace on the other.
Equipped with up to 15 bars of pressure and espresso technology comparable to those used professionally at coffee shops, Dolce Gusto brews up to 17 different hot and cold coffee house quality beverages, including the new Skinny Latte and Espresso Intenso.
Each machine makes up to three cups and uses patented smart capsule technology to keep coffee fresh. A customizable scroll system helps to deliver coffee-house quality beverages every time, while letting you determine the strength of the coffee. Exclusive Thermoblock technology heats water in under a minute, while a clean system prohibits beverages from coming into contact with the machine.
Beverages feature NESCAFE coffee – the most popular coffee brand in the world with over 4,500 cups consumed every second.
For more information on the full line of NESCAFE® Dolce Gusto coffee machines and the new "Live With Gusto" campaign please visit www.dolce-gusto.us. Visit NESCAFE® Dolce Gusto on Facebook at www.facebook.com/nescafedolcegustous.