Guardian's The Observer shows largest monthly gain of all UK Sunday newspapers, up 2.3% for average weekly circulation of 229,183 in October; all weekly titles down on sales year-over-year

Kendall Sinclair

LONDON , November 8, 2013 (Guardian Web) – The Observer showed the biggest monthly gain of any Sunday newspaper for the second month running, but all the weekly titles lost sales year on year.

The Observer was up 2.3% month on month to record an average weekly circulation of 229,183 in October, according to the latest Audit Bureau of Circulations figures published on Friday.

The Sunday Times and Sunday Telegraph were also up on September. The News UK title was up 1.6% to 836,822, while the Sunday Telegraph grew 0.6% to 443,082.

But all three titles were down year on year, the Sunday Times slipping the most, down 7.4% compared with October 2012. The Observer was down 3.7%, while the Sunday Telegraph was down 0.5%.

The other quality national Sunday title, the Independent on Sunday, was down 1.1% on the previous month and 9.3% year on year, to 108,719.

Among the Sunday red tops, which all saw sales fall, the Sun on Sunday suffered the least compared with the previous month, down 1.9% to 1,841,589, a year-on-year decline of 9.6%.

Its main rival, the Sunday Mirror, was down 3.1% on the previous month and 5.5% year on year to 1,005,783, while its Trinity Mirror stablemate, the People, was down just under 3% on the month and 11.3% year on year to 402,703.

The biggest year on year decline was at the Daily Star Sunday, down 15.4% to 329,014, a fall of 6.1% on the previous month.

In the mid-market, the Mail on Sunday was marginally down on September, slipping 0.3% to 1,639,669, a year-on-year decline of 6.3%. The Sunday Express sold 452,646, down 2.5% on the previous month and 7.5% year on year.

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