Cargill to begin labeling its US-made branded fresh ground beef products with the declaration 'Contains Finely Textured Beef'

Nevin Barich

WICHITA, Kansas , November 5, 2013 (press release) – Based on extensive consumer research over the past 18 months, Cargill Beef will begin labeling its branded, U.S.-made, fresh, ground beef products containing Finely Textured Beef, prior to the 2014 grilling season, with the declaration “Contains Finely Textured Beef.”

“Our research shows that consumers believe ground beef products containing Finely Textured Beef should be clearly labeled,” said John Keating, Cargill Beef president. “We’ve listened to the public, as well as our customers, and that is why today we are declaring our commitment to labeling Finely Textured Beef.”

National consumer surveys and focus group research reveals that, overwhelmingly, consumers desire transparency and believe ground beef products containing Finely Textured Beef should be clearly labeled, providing them with choices when they make a purchase. Research also revealed that, upon learning Finely Textured Beef is 100 percent pure beef and 95 percent lean, and how it is made, consumers respond positively to its benefits.

Cargill has launched a dedicated Finely Textured Beef website http://www.groundbeefanswers.com that provides information about the product, including videos showing how Finely Textured Beef is made at its U.S. beef cattle processing plants. The company has been producing Finely Textured Beef since 1993, with the approval of the U.S. Department of Agriculture (USDA), and believes this beef product has an important role to play in affordably feeding Americans.

Contact

Mike Martin 316-291-2126 michael_martin@cargill.com

# # #

About Cargill

Cargill provides food, agriculture, financial and industrial products and services to the world. Together with farmers, customers, governments and communities, we help people thrive by applying our insights and nearly 150 years of experience. We have 142,000 employees in 67 countries who are committed to feeding the world in a responsible way, reducing environmental impact and improving the communities where we live and work. For more information, visit Cargill.com and our News Center.

* All content is copyrighted by Industry Intelligence, or the original respective author or source. You may not recirculate, redistrubte or publish the analysis and presentation included in the service without Industry Intelligence's prior written consent. Please review our terms of use.