Boise Cascade Engineered Wood Products' marketing campaign targeting distributors, dealers, homebuilders, wins Hanley Wood Brand Builder award for best dealer program; project has helped company win market share in challenging economic times, says sponsor
November 4, 2013
– Boise Cascade Engineered Wood Products, a business unit of Boise Cascade Company headquartered in Boise, Idaho, recently won the national "Best Dealer Program" award in the first annual national Brand Builder Awards ceremony held in Chicago and sponsored by Hanley Wood. The Brand Builder Awards competition recognizes the most innovative and effective marketing campaigns throughout the residential and commercial design and construction industry. "The competition is designed to honor the organizations that have demonstrated superiority in their ability to develop, create, implement and execute marketing strategies and tactics that define excellence," according to sponsor Hanley Wood press materials. Winners were chosen by an independent judge's panel of marketing and advertising experts, with no one from Hanley Wood participating in the judging process.
Boise Cascade's campaign included print and digital marketing targeted to distributors, dealers and homebuilders outlining Boise Cascade's innovative "Value Proposition." This program markets the four pillars of Boise Cascade marketing programs: 1) Complete product line; 2) Dependable nationwide distribution; 3) Effective tools and guidance; and 4) Being easy to do business with. The campaign has helped Boise Cascade win market share in challenging economic times. "The quality of the entries was exceptional," said Frank Anton, vice chairman of Hanley Wood, L.L.C. "We are seeing the effects of the housing industry recovery as companies begin to expand their marketing efforts," Anton said. "This competition was fantastic and we look forward to continuing the awards for years to come," he added.
The awards were sponsored by Hanley Wood, America's premier media, event, information and strategic marketing services company serving the residential, commercial design and construction industries. Awards were divided into 13 main categories, which included Boise Cascade's "Best Dealer Program" award, plus 11 print and digital sub-categories.
Boise Cascade Engineered Wood Products manufactures and markets engineered wood products -- building products with improved structural characteristics that use wood fiber more efficiently. Boise Cascade owns and operates the world's two largest laminated veneer lumber (LVL) and I-joist manufacturing plants in Alexandria, Louisiana and White City, Oregon. 65 Boise Cascade Engineered Wood Products distributors are located across North America to meet the needs of dealers and builders with regional product mixes, on-time delivery and after-sale service.
Boise Cascade engineered wood products and services are an integrated system of products and efficient software to make home building simpler, faster and more profitable for homebuilders. Boise Cascade engineered wood products are consistently sized products that are stronger than dimension lumber, so less material may be needed. Boise Cascade state-of-the art software tools can help design better homes, improve resource utilization, eliminate most waste and save builders time and money.
About Boise Cascade
Boise Cascade Company, headquartered in Boise, Idaho, manufactures engineered wood products, plywood, lumber and particleboard and distributes a broad line of building materials, including wood products manufactured by the Company. For more information about Boise Cascade Company, visit www.bc.com.