Mars Petcare US' Temptations cat treats brand announces new Cheezy Middles treats, available in chicken, tuna and beef flavors

NASHVILLE, Tennessee , October 30, 2013 (press release) – TEMPTATIONS® Treats for Cats Introduces New Cheezy Middles

TEMPTATIONS® Treats for Cats are already known as the drool-inducing treat that cats love. A shake of the infamous pouch bag is all it takes to make cats come running and get their mouths watering. Now, TEMPTATIONS is introducing an even more irresistible treat for cats – new Cheezy Middles™.

These bits of kitty nirvana are a distinctive treat that offer great tasting, real cheese flavor paired with some of felines' favorite flavors – chicken, tuna or beef. With a unique blend of a crunchy outside paired with a "pocket" of soft filling, nine out of 10 cats can't resist TEMPTATIONS Treats for Cats.

Strengthening the Cat-Owner Bond

Since cat owners do not treat as often as other pet parents, TEMPTATIONS aims to provide owners with the perfect opportunity to create those playful moments that ultimately strengthen the bond between pet and owner. With an irresistible taste and texture, TEMPTATIONS Cheezy Middles make treating more enjoyable for both since Cheezy Middles are the treats cats go crazy for.

"Not all cat owners treat their cat and they're missing out on a great way to bond with their favorite feline. Incorporating Cheezy Middles treats into your daily routine is fun and easy, reinforces your cat's positive behaviors and might even unlock your cat's hidden silly side," said Dr. Tiffany Bierer, Health and Nutritional Sciences Manager, Mars Petcare US, the makers of TEMPTATIONS® Treats for Cats. "Plus, the unique combination of cheese coupled with a crunchy outside gives cats something to go crazy for."

Capturing "Cheezy" Moments

TEMPTATIONS® knows that cats love "cheezy" treats – so much so that even the coolest cats can have their share of "cheezy" moments. Beginning today, log onto to share a photo of your cat's "cheeziest" moments. One lucky winner will receive a year's supply of Cheezy Middles so the fun can continue all year long.

TEMPTATIONS® Cheezy Middles are available at pet and grocery retailers nationwide. For more information, visit

About the TEMPTATIONS® Brand

TEMPTATIONS® are America's favorite cat treat*, with 20 flavor varieties, many that offer health benefits specific to cats' needs. TEMPTATIONS® have a one of a kind, patented treat that's crunchy on the outside and soft on the inside. In addition, TEMPTATIONS® MixUps items were awarded Product of the Year in the 2011 Consumer Survey of Product Innovation. Look for TEMPTATIONS® treats for cats where pet food is sold. For more information, please visit

About Mars Petcare US

Mars Petcare US is the U.S. operations of the world's largest petcare company at the privately-held Mars, Incorporated. Mars Petcare US produces some of the world's most beloved pet care brands, including PEDIGREE® Food for Dogs, CESAR® Canine Cuisine, SHEBA® Entrees for Cats, WHISKAS® Food for Cats, THE GOODLIFE RECIPE® Brand, and TEMPTATIONS® Treats for Cats, as well as exclusive brands products for some of the leading retailers in the U.S. Headquartered in Franklin, Tenn., more than 2,100 Mars Petcare US associates make, sell and distribute its high-quality pet food from 13 manufacturing facilities located in communities across the U.S. For more information, please visit

®/™ Trademarks © Mars Incorporated 2013. TEMPTATIONS® Cloud design is a trademark.

*Based on sales data.

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