West Elm to open new 10,000-sq.-ft. retail store in Mill Valley, California, on Nov. 7, its 56th store worldwide

Cindy Allen

BROOKLYN, New York , October 28, 2013 (press release) – The Strawberry Village Location will sell Artwork and Handmade Products from 13 Bay Area Artisans

Home furnishings retailer West Elm announced today that it will open a new retail store in Mill Valley, California on Thursday, November 7, 2013 at 10am. Located in The Strawberry Village shopping center, the 10,000 square foot store will open with the brand’s diverse mix of furniture, home décor, gifts and artist collaborations. The store will also feature an assortment of local, handcrafted products sourced through Etsy.com that include jewelry, wall art, kitchen linens, coasters and candles.

“Customers that shop at the Mill Valley store will find artisan handcrafted items from Marin County, the Bay Area and around the world.”

To celebrate the opening, West Elm collaborated with Mill Valley artist Jessica Taich to create a limited edition tote bag that will be given away to the first 300 shoppers with a minimum purchase of $50. West Elm discovered Jessica through its current collaboration with Bay Area-based Minted.com. The Minted collaboration allows West Elm to sell framed artwork from 25 members of Minted’s global community of independent designers, four of whom are Bay Area residents.

“West Elm is committed to working with artisan groups around the world and in the local communities where our stores are based,” said Jim Brett, president of West Elm. “Customers that shop at the Mill Valley store will find artisan handcrafted items from Marin County, the Bay Area and around the world.”

Similar to other West Elm locations, the Mill Valley store will be a creative, community-driven space with products and services designed to help customers discover their personal style at home. The store will feature a Living Wall inspired by Marin County’s redwood forests and a juice bar in collaboration with popular local juice purveyor, Urban Remedy. On opening day, all flooring and tabletop items will be 20% off and customers will be able to shop the brand’s Holiday assortment which includes décor and gifts in three diverse collections: Enchanted Forest, Snow Drift and New Heritage.

Additional store opening activities and events include a sweepstakes* that offers residents of the Mill Valley area a chance to win a $1,000 gift card and an invitation to the opening celebration party taking place on the evening of November 6. A portion of the evening’s proceeds will benefit Marin County’s Bridge the Gap, a comprehensive local afterschool learning program.

For up-to-date information on in-store promotions and events “Like” the West Elm Mill Valley store on Facebook: http://www.facebook.com/westelmmillvalley. West Elm Mill Valley is open Monday-Saturday 10am-7pm and Sunday 11am-6pm. The store’s address is 800 Redwood Hwy Frontage Road, Suite 405, Mill Valley, CA and the phone number is 415-388-2950.

About West Elm

Mixing clean lines, natural materials and handcrafted collections from the US and around the world, West Elm creates unique, affordable designs for modern living. Headquartered in Brooklyn, NY, the brand introduced its first catalog in 2002 and opened the doors of its first retail location in 2003. West Elm’s complete collection of furniture and accessories for living rooms, bedrooms, kitchens and dining rooms can be found in 55 retail stores in the United States, Canada and Australia and around-the-clock at www.westelm.com. The brand also offers international shipping to customers around the world and has an unaffiliated franchisee that operates stores in the Middle East. West Elm is part of an active community on Facebook, Pinterest, Twitter and Instagram and a member of the Williams-Sonoma, Inc. portfolio of brands.

*Deadline to enter sweepstakes is November 3, 2013. For official rules and entry form please visit: http://www.westelm.com/contest/mill-valley-sweeps.

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