Bonial International launches Retale website, mobile app in US, providing digital alternative to print circulars; nearly 25 US retailers' circulars scheduled to join Retale before Black Friday, including Family Dollar, Target, Toys'R'Us

Cindy Allen

CHICAGO , October 28, 2013 (press release) – Location-Based Mobile App and Website Brings Retail Circular to Life, Addressing Shift in Media Consumption from Print to Digital

Just in time for the holiday shopping season, Bonial International Group today announced the U.S. launch of Retale™, a mobile app and website that gives shoppers a digital alternative to print circulars. The digitized format pulls local retail circulars based on the user’s location, allowing shoppers to simply select, search, browse and share the circulars they find interesting.

“Above all, Retale incorporates the storytelling aspect of the print circular in a digital format that is easy for shoppers to navigate given the ever-changing media landscape.”

Working with top retailers from across the country, Retale replicates the print circular experience in a digital format, while providing new functionality that can’t be incorporated into print. Shoppers can page through the digital version as they normally would, but they also can search by product or brand to locate local store sale items, create shopping lists, create alerts for items, share deals with friends on social media, and even view videos or other product information.

“Currently we are reaching 12 million users globally and have proven to be a must-have for both retailers and consumers in our other markets – we’re excited to now bring this technology to the U.S.,” said Christian Gaiser, Founder and CEO of Bonial International Group. “Above all, Retale incorporates the storytelling aspect of the print circular in a digital format that is easy for shoppers to navigate given the ever-changing media landscape.”

Bonial International Group has dedicated $33 million for its internationalization roadmap, a large part of which will be used for the US rollout. This brings the total investment in the group to $67.5 million.

For retailers, Retale provides new opportunities to reach circular readers who are migrating from print to digital, as well as a new generation of shoppers who are more likely to shop using their mobile devices or tablets.

“Circulars allow retailers to tell a story. In addition to carrying promotional information, they work to convince a shopper why they should visit their store. Just like people are reading books on their tablets, we wanted to enable retailers to move their stories onto the platforms that shoppers are moving to,” said Pat Dermody, president of Retale and former vice president of marketing services for Sears Holdings Company. “Retale is the first U.S. app and web site that truly brings the print circular to life digitally. As a former retail marketing executive, I see the tremendous benefit to both retailers and shoppers.”

“Retale is streamlining the Black Friday research and preparation process for shoppers this year,” said Julie Gardner, former CMO of Kohl’s and Retale advisor. “Imagine an application that aggregates the circulars of multiple retailers on your phone or your tablet, allowing you to search for the most-wanted holiday gifts by subject to see where they are available and create lists to make sure you hit all of the right stores at the right times for coveted door busters and other deals.”

The platform already has launched in Germany, France, Spain, Russia and Brazil where it continues to be highly popular among retailers and consumers, hitting number one in each country’s app store.

Currently, circulars from nearly 25 retailers are scheduled to join Retale before Black Friday, including Anna’s Linens, Family Dollar, h.h.gregg, Kohl’s, Meijer, Pet Supplies Plus, RadioShack, Target, The Room Place, Tiger Direct and Toys“R”Us.

For more information about Retale, visit http://www.retale.com/.

About Retale™

Retale™, a Bonial International (http://www.bonialinternationalgroup.com/) company, is a U.S. location-based mobile app and website that aggregates weekly retail circulars. Building on success abroad and backed by a U.S team of retail veterans, Retale works with top retailers from across the country to give shoppers a digital alternative to print circulars. Retale is available on the web, mobile, tablet and as a downloadable app accessible on any device.

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