Ice cream revenue in Asia at US$12B in 2012, with US$4B coming from China, data shows; growth rate of bakery market in China rising 10% annually

Nevin Barich

SHANGHAI , October 23, 2013 (press release) – Ice cream revenue in Asia was USD 12 billion in 2012, with a total of USD 4 billion coming from the Chinese market shares. On the other hand, the growth rate of the bakery market in China increases by 10% every year. The industry scale is expected to reach USD 21.26 billion (RMB130 billion) in 2013. Both ice cream and bakery industries are expected to sustain development for the next 30 years.

As a main part of HOTELEX, the Bakery and Ice Cream sector attracted many well-known exhibitors such as Carpigiani, Fabbri, Kolb, and Sinmag. The exhibition consisted of ice cream equipment, ice cream material, ice cream showcase, bakery appliance, and others. Professional visitors from bakery shops, ice cream shops, and pizza shops saw more than 10,000 people, making up 12 percent of the total visitors. The exhibition space for the Bakery and Ice Cream sector in 2014 edition will reach 13,000 square meters, which is 62.5 percent more than 2013 edition's 8,000 square meters.

What's more, the China Gelato Championship and China Pizza Master Competition helped engage both exhibitors and visitors in a more creative way.

Bakery Happy Land

The bakery product manufacturing industry has developed rapidly in recent years. The entire bakery sector will occupy over 5,000 square meters. Bakery oven exhibitors such as SINMAG, Homat, and Kolb will be showcased at HOTELEX Shanghai 2014. Other famous exhibitors include bakery equipment suppliers such as Thunderbird, Sybo, and Cnix, and bakery processing materials suppliers such as Pimex, Sanneng, and Wuxi Bakerware.

Nowadays, green bakery product and safety standards were developed due to the growing concern about healthcare and food safety. This serves both as an opportunity and a motivation for the HOTELEX bakery sector. Throughout the bakery industry, market demand influences innovations in bakery materials, processing methods, technologies, and bakery equipment. HOTELEX strives to create a reliable purchasing experience for professional buyers from the HORECA industry with a cutting-edge product portfolio and great onsite visitor/exhibitor experience.

Fairyland of Ice

Ice cream consumption per person in China is two liters, and this number is estimated to rise to six liters in the next 20 years. China is poised to have one of the largest demands for ice cream.

The Bakery and Ice Cream sector at HOTELEX Shanghai was launched due to market demand from increasing exhibitor numbers and visitor interest in 2013. It is estimated to occupy 8,000 square meters. Exhibition profiles include Bakery Materials and Equipment, Ice Cream and Equipment, Dairy, Leisure Food and Candy, Packaging, and Materials. Well-known exhibitors such as Carpigiani, Taylor, Donper, Spaceman, Fabbri, Comprital, Elenka, Mec3, IFI, and Clabo will be showcasing their latest products and technology.

Multi-layer Onsite Experience

Being an important part of the bakery industry, pizza establishes a new culture in China in recent years with many top international pizza chain stores' entry into the Chinese market. In line with this, the 2014 China Pizza Master Competition will be launched at HOTELEX Shanghai, taking over 300 square meters. The competition is expected to leverage the onsite experience for exhibitors and visitors incorporated with international media coverage. Meanwhile, audience can enjoy watching the whole process of pizza-making, and freshly made pizza can be tasted on-site.

Meanwhile, the 2013 China Gelato Championship concluded with success. The competition was co-organized by Carpigiani and Fabbri, which are two leading gelato ingredient and equipment brands in Italy. It is also strongly endorsed by the Embassy of Italy in China, Consulate General of Italy in Shanghai, and Masters of Italian Gelateria (MGI). The competition gained strong support from major companies and brands, including Carpigiani Shanghai Branch, Fabbri (Shanghai) Food Trading Co., Ltd, IFI, Nestle Professional, Scotsman Ice Systems (Shanghai) Co., Ltd, Qingdao Haier Special Freezer Co., Ltd., and HOCRES (Shanghai) Industry Co., Ltd. During the three-day competition, up to 30 competitors participated and it created one of the hot zones onsite with a lot of traffic and applause.

The 2014 edition will come back with an even stronger portfolio of sponsors and international judging panel from 31 March to 3 April.

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