Rexam launches new online design portal that offers customer support in printed design as well as an accompanying online catalog that provides customers with an overview of the company's range of beverage cans, Fusion aluminum bottles and closures

Elyse Blye

LONDON , October 22, 2013 (press release) – Rexam, one of the leading global beverage can makers, has launched a unique and innovative online Design Portal which aims to support its customers in obtaining the best printed design for their cans. The recently launched portal is accompanied by a new Global Can Catalogue that provides customers with an overview of Rexam’s extensive range of cans, FUSION® aluminium bottles and ends. Both the portal and the Global Can Catalogue are examples of Rexam’s commitment to its customers, ensuring the information they need is easily accessible and helping them to develop the most eye-catching packaging for their product.

The online Design Portal is being launched in two parts. The first, now live, includes information on the print processes on Rexam’s cans - visitors can download design templates for every Rexam product as well as a checklist to guide them through can design development. The second stage, which will be live later in the year, will concentrate on the content of the design, from information and guidelines for QR codes to special printing finishes, text sizes and colour.

Paul Winwright, European Customer Service Manager, commented: "Stage one is up and running and feedback is very positive. We are now looking forward to the second stage being live and available to our customers. When fully launched it will be a truly unique service which, whilst aimed at all Rexam customers, is likely to be of most use to our small to medium-sized customers, many of whose design agencies are new to can printing.”

Rexam’s Global Can Catalogue is now available to view at www.rexamcatalogue.com and showcases the company’s entire beverage can range in one place. Not only does the site offer improved user experience with enhanced navigation, but it incorporates an interactive map that allows users to select a region, taking them to the specified sector product range. Portuguese and Spanish translations of Rexam’s Beverage Can South America catalogue will be available soon.

* All content is copyrighted by Industry Intelligence, or the original respective author or source. You may not recirculate, redistrubte or publish the analysis and presentation included in the service without Industry Intelligence's prior written consent. Please review our terms of use.