Mondelez announces implementation of Terra Technology's Demand Sensing and Transportation Forecasting solutions aimed at improving forecast accuracy and supply chain efficiency in North America
October 22, 2013
– Mondelēz International, Inc. (MDLZ), the world's pre-eminent maker of chocolate, biscuits, gum and candy, today announced that the company has implemented Terra Technology’s Demand Sensing (DS) and Transportation Forecasting (TF) solutions to improve forecast accuracy and supply chain efficiency in North America.
“Mondelēz International is focused on growth through our strong product portfolio, rapid innovation and operational efficiency,” said Pete Alle, Senior Director, Product Supply Center of Excellence of Mondelēz International. “Terra’s solutions enable a more responsive and efficient supply chain for both warehouse and direct store delivery brands.”
Mondelēz International is one of the world’s largest snacks companies, serving customers in 165 countries with number one global brands in biscuits, chocolate, candy and powdered beverages. Demand Sensing has helped Mondelēz decrease forecast error by almost 40 percent.
Demand Sensing is currently used in more than 160 countries. Better forecast accuracy helps free cash flow and improve return on capital by cutting unnecessary inventory, grow revenue by increasing on-shelf availability, and improve earnings by reducing costs from unplanned changeovers and inefficient shipping.
Transportation Forecasting provides Mondelēz with an accurate daily forecast of shipping needs by lane, mode and temperature class that is synchronized with sales and operations planning to allow the entire company to execute against the same demand plan. Forward-looking visibility to transportation and logistics needs lets Mondelēz proactively identify capacity issues weeks in advance and secure cost-effective transportation.
“We are thrilled to help Mondelēz International improve operational efficiency and become even more responsive to customer needs,” said Robert Byrne, CEO of Terra Technology. “As a top manufacturer of snacks, Mondelēz understands that profitable growth and satisfied customers come from having the right products on store shelves, not only at the right time but at the right cost. With today’s complex supply chains and increasingly volatile markets, finding this balance requires new mathematics to quickly transform real-time information into an actionable response.”
About Mondelēz International
Mondelēz International, Inc. (MDLZ) is a global snacking powerhouse, with 2012 revenue of $35 billion. Creating delicious moments of joy in 165 countries, Mondelēz International is a world leader in chocolate, biscuits, gum, candy, coffee and powdered beverages, with billion-dollar brands such as Cadbury, Cadbury Dairy Milk and Milka chocolate; Jacobs coffee; LU, Nabisco and Oreo biscuits; Tang powdered beverages; and Trident gum. Mondelēz International is a proud member of the Standard and Poor's 500, NASDAQ 100 and Dow Jones Sustainability Index. Visit www.mondelezinternational.com and www.facebook.com/mondelezinternational.
About Terra Technology
Terra Technology uses better mathematics to sense demand, optimize inventory and predict transportation and warehousing requirements for some of the world’s best-known companies including Shell, Procter & Gamble, Unilever, Mondelēz International, Kimberly-Clark, AkzoNobel, Kraft Foods, ConAgra Foods, General Mills, Kellogg and Campbell Soup. Terra invented demand sensing in 2002 and offered the first solutions to use retailer data systematically to improve supply chain efficiency, enhance service, cut inventory and reduce waste. Information on how Terra enables a truly integrated supply chain can be found at terratechnology.com.
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