NewspaperDirect to launch first offline digital newspaper delivery service in cruise industry with Silversea Cruises; service provides newspaper, magazines for download to passengers' personal devices, updates publications nightly for latest issues
VANCOUVER, British Columbia
October 22, 2013
– Innovative solution allows ship to deliver digital content to cruise passengers on personal devices
NewspaperDirect, the world leader in multi-channel newspaper and magazine content distribution, announced a partnership with luxury brand Silversea Cruises to launch the first offline digital newspaper service of its kind in the cruise industry. Publications are refreshed every night so passengers get the latest issues, even while at sea.
Building on its reputation as an innovative luxury cruise company, Silversea partnered with NewspaperDirect to develop a new digital newspaper service that meets the digital news consumption needs of today's cruise passenger and is customizable and scalable for the company. This eco-friendly service is cost effective, as it eliminates the costs associated with printing and daily distribution on board the ship.
With PressReader, Silversea is able to provide access to current, full-content premium international newspapers and magazines, catered to their passengers' reading interests. Once downloaded to their own personal devices, the publications can then be read anywhere, anytime on the ship.
"We are pleased to have a partner like Silversea to help us launch the first digital newspaper product of its kind," said Igor Smirnoff, vice president of digital for NewspaperDirect. "We believe our solution helps Silversea continue its role as an innovator in the luxury cruise line industry, giving passengers access to full-content global newspapers and magazines delivered in a format they are familiar with – on their own personal tablets or smartphones."
Silversea is recognized as a leader in the luxury cruise industry, offering guests large-ship amenities aboard its intimate, all-suite vessels. The company has won numerous consumer and industry awards over the years for its quality product and service.
"We listened to our guests and set out to create a product that would deliver current news to their personal devices," said Jason Cohn, director of IT infrastructure for Silversea Cruises. "Launching the PressReader service on Silversea is a testament to both companies' commitment to offering a convenient, easy-to-use and eco-friendly newspaper service to our guests."
NewspaperDirect's flagship products, PressReader and PressDisplay.com, deliver the most authentic newspaper and magazine reading experiences on PC, Mac, smartphones, tablets and eReaders running iOS, Android, Windows 8 and BlackBerry 10 operating systems. NewspaperDirect's advanced technologies provide users with a revolutionary reading and engagement experience.
Currently, PressReader is in more than 15,000 libraries, hotels, cruise ships, businesses, restaurants and airline lounges around the world. The product replaces individual physical periodicals by letting people browse and download as much content as they want – all with one subscription - on consumers' personal devices.
About NewspaperDirect Inc.
NewspaperDirect delivers the world's newspapers and magazines to millions of readers the way they want to receive them – in print, online, or on their mobile device, tablet or e-Reader. Recognized as the world leader in multichannel content distribution and monetization, NewspaperDirect is the chosen partner of more than 3,000 publishers from 100 countries.
The company's flagship application, PressReader, delivers the most authentic newspaper and magazine reading experience on PCs, Macs, tablets, smartphones, and e-Readers – wherever readers live, travel, work, study, or play.
About Silversea Cruises
Silversea Cruises, which is chaired by Manfredi Lefebvre d'Ovidio, is recognized as an innovator in the luxury cruise line industry, offering guests large-ship amenities aboard its intimate, all-suite vessels: Silver Cloud, Silver Wind, Silver Shadow, Silver Whisper and Silver Spirit – all designed to offer an atmosphere of conviviality and casual elegance. With the inclusion of the expedition ships Silver Explorer, Silver Galapagos, and Silver Discoverer (debuting March 2014), Silversea Cruises' itineraries encompass all seven continents and feature worldwide luxury cruises to the Mediterranean, Caribbean, both polar regions and over 700 fascinating destinations in between.