Dunkin' Donuts announces return of Boston Scream Donut, a version of its Boston Kreme donut featuring orange icing drizzle; donut available through Halloween

Nevin Barich

Nevin Barich

CANTON, Massachusetts , October 22, 2013 (press release) – Dunkin' Donuts brews up fun with #dresseDD Twitter and Instagram Contest

October treats at Dunkin' Donuts include special mobile offers for dozen donuts and Coolatta® frozen beverages


With Halloween approaching, Dunkin' Donuts, America's all-day, everyday stop for coffee and baked goods, is lifting spirits in fun ways to celebrate the holiday. For a frightfully delicious treat to keep guests and ghosts alike running this week, Dunkin' Donuts' bewitching bevy includes the return of the Boston Scream Donut, Dunkin' Donuts' spooktacular seasonal variation of its classic Boston Kreme donut, tricked out for the holiday with an orange icing drizzle. The Boston Scream Donut is available through Halloween at participating Dunkin' Donuts restaurants nationwide.

Dunkin' Donuts is also inviting fans to brew up some Halloween fun by dressing up their cup for a chance to win a $100 Dunkin' Donuts mGift as part of the second annual #dresseDD Twitter and Instagram Contest. Today through October 28, fans are encouraged to tweet @DunkinDonuts on Twitter or Instagram photos of their Dunkin' Donuts cups cloaked in a creative Halloween costume, using the special hashtag #dresseDD. On Halloween day, October 31, Dunkin' Donuts will share the photos of five winners selected for their creativity and Halloween spirit, and each will win a $100 mGift to help keep running with Dunkin' Donuts coffee, donuts, sandwiches and baked goods long after the holiday. No purchase necessary, 18+ to enter. Void where prohibited. For additional terms and conditions related to Dunkin' Donuts' #dresseDD Contest, visit: http://dun.kn/dresseDD.

For Halloween, MUNCHKINS® are also dressing up. Dunkin' Donuts' MUNCHKINS donut hole treats now come packed in a limited-edition, Halloween-themed box, featuring the classic treats displaying festive holiday costumes. Perfect for Halloween parties at any favorite haunted house or ghoulish gathering, Dunkin' Donuts MUNCHKINS are available in 25 and 50 count boxes at participating Dunkin' Donuts restaurants nationwide through the end of the month.

Dunkin' Donuts has also scared up two special offers, as this month guests can receive $1 off the regular price of a dozen donuts, and $1 off the regular price of any size Coolatta® frozen beverage. Both offers are available only through the "My Offers" tab of the Dunkin' App, the brand's app for mobile payment and gifting, enabling guests to pay for food, beverages and merchandise at participating U.S. Dunkin' Donuts restaurants by scanning their Dunkin' Donuts Cards stored in the app either in-store or at the drive-thru. Guests can also enjoy mobile offers via the "My Offers" tab, where they can receive exclusive, geo-targeted regional discounts and promotional offers for Dunkin' Donuts' famous coffee and other favorite menu items. The Dunkin' App is available for free from the App Store on iPhone or iPod touch or at www.itunes.com/appstore and from the Google Play Store at https://play.google.com/store.

Guests can also use their Dunkin' App to show their Halloween spirit, by purchasing a mobile Dunkin' Donuts Card in several fun new seasonal designs, such as cartoon images of jack-o-lanterns lit by Dunkin' Donuts coffee, zombies rising from the ground with coffee in hand, and vampires encouraging all to "stay calm and drink coffee." With the App's mGift feature, Dunkin' Donuts allows people to send virtual gift cards by text, email and Facebook Connect.

Finally, guests can continue to enjoy Dunkin' Donuts' full autumn array of pumpkin food and beverages, including pumpkin coffees, lattes, donuts, muffins and more. This season Dunkin' Donuts has also introduced a new Pumpkin Pie Donut and new Frozen Pumpkin Coffee Coolatta®. The full menu of fall favorites is available at participating Dunkin' Donuts restaurants for a limited time.

To learn more about Dunkin' Donuts visit www.DunkinDonuts.com or follow us on Facebook (www.facebook.com/DunkinDonuts) and Twitter (www.twitter.com/DunkinDonuts).

About Dunkin' Donuts

Founded in 1950, Dunkin' Donuts is America's favorite all-day, everyday stop for coffee and baked goods. Dunkin' Donuts is a market leader in the hot regular/decaf/flavored coffee, iced coffee, donut, bagel and muffin categories. Dunkin' Donuts has earned the No. 1 ranking for customer loyalty in the coffee category by Brand Keys for seven years running. The company has more than 10,500 restaurants in 31 countries worldwide. For the full-year 2012, Dunkin' Donuts' restaurants had global franchisee-reported sales of approximately $6.9 billion. Based in Canton, Mass., Dunkin' Donuts is part of the Dunkin' Brands Group, Inc. (Nasdaq: DNKN) family of companies. For more information, visit www.DunkinDonuts.com. 

* All content is copyrighted by Industry Intelligence, or the original respective author or source. You may not recirculate, redistrubte or publish the analysis and presentation included in the service without Industry Intelligence's prior written consent. Please review our terms of use.

Share:

About Us

We deliver market news & information relevant to your business.

We monitor all your market drivers.

We aggregate, curate, filter and map your specific needs.

We deliver the right information to the right person at the right time.

Our Contacts

1990 S Bundy Dr. Suite #380,
Los Angeles, CA 90025

+1 (310) 553 0008

About Cookies On This Site

We collect data, including through use of cookies and similar technology ("cookies") that enchance the online experience. By clicking "I agree", you agree to our cookies, agree to bound by our Terms of Use, and acknowledge our Privacy Policy. For more information on our data practices and how to exercise your privacy rights, please see our Privacy Policy.