Just Born Quality Confections releasing two Halloween-themed editions of its Mike And Ike fruit-flavored candy: Mike And Ike Mummy Mix and Mike And Ike Vampire Variety
October 22, 2013
– Mummy Mix and Vampire Variety Hit Shelves Just in Time for Tick-Or-Treating
Continuing to celebrate the reunion of the dynamic candy duo Mike and Ike, Just Born Quality Confections is releasing two Halloween themed editions of the iconic MIKE AND IKE® fruity, chewy candy. MIKE AND IKE® Mummy's Mix and the new MIKE AND IKE® Vampire Variety are perfect for all trick-or-treaters this Halloween!
All MIKE AND IKE® Halloween mixes and others including Original Fruits, Tropical Typhoon®, Berry Blast®, Red Rageous!™ and more, are now made with real fruit juice that enhances the great flavors! Mummy's Mix contains the great tastes of Lemon, Orange, Grape, Lime and Raspberry while Vampire Variety includes Cherry, Raspberry, Grape, Watermelon and Fruit Punch.
The Halloween flavors are available in several packages including 5 oz theater boxes of Mummy's Mix and Vampire Variety. There are also 45 or 72 count variety bags that contain individually wrapped snack size bags of Mummy's Mix and Vampire Variety, as well as 21 count snack packs containing snack size bags of Mummy's Mix. The SRP for the Halloween theater box varieties ranges from $1.00 - $1.39 and for the snack pack and variety bags from $3.00 - $6.99, depending on the pack size, retailer and location. The Halloween mixes and all other varieties can be found in supermarkets, mass market retailers and drug stores.
"Don't be afraid to try the new MIKE AND IKE® Halloween varieties!" says an enthusiastic Koren Ivie, Marketing Manager for MIKE AND IKE® candy. "The Halloween candy is perfect for ghosts and ghouls of all ages."
About Just Born Quality Confections
Just Born Quality Confections is a privately owned company founded in 1923 and headquartered in Bethlehem, PA, where it manufactures PEEPS®, HOT TAMALES® and MIKE AND IKE® Brand Candies. GOLDENBERG'S® PEANUT CHEWS® Brand Candies are produced in Philadelphia, PA. All Just Born candies are made in the U.S.A.
For more information on The Return of Mike and Ike™, new flavors and upcoming programs, log onto www.facebook.com/mikeandike.