L'Oréal Paris Voluminous Butterfly Mascara to be made available across US in November
RAMSEY, New Jersey
October 22, 2013
(Household and Personal Products Industry)
– From the creators of the award-winning Voluminous Original Mascara comes a new mascara innovation – L’Oréal Paris Voluminous Butterfly Mascara ($8.99). The product hit Walmart this fall but will be available nationwide in November.
This asymmetrical, ergonomic wing-tip brush with flexible arches is designed to lift the outer corner lashes for a winged-out effect. According to the company, the uniquely shaped brush features tightly-packed bristles that work to trap lashes and extend them outward from corner to corner. Voluminous Butterfly Mascara utilizes a silky formula containing 1.2MM fibers that instantly coat lashes in a soft, delicate veil for longer-looking lashes with up to 6X the volume, it contends.
The company made headlines recently for looking to expand its skin care portfolio, as previously reported in Happi.
More info: www.lorealparisusa.com