Weekly Packaging Design Wrap-Up: PepsiCo patent puts aroma capsules in bottle caps to entice consumers, aerosol PET container replaces traditional aluminum, plastic fish container offers two-year shelf life

Kendall Sinclair

LOS ANGELES , October 18, 2013 (Industry Intelligence) – PepsiCo patent puts aroma capsules in bottle caps to entice consumers



PepsiCo is looking to patent a method of encapsulating aromas within beverage bottle packaging to entice consumers before they drink their beverage. According to the patent that was published internationally this year, the “aroma delivery system” comprises aroma compounds encapsulated in gelatin capsules that are held in the threads of the cap and broken when the consumer twists open the bottle. Research shows that aromas can have substantial impact on consumer perception of the taste of a beverage and trigger a positive emotional response, elicit memories and improve product performance, says PepsiCo.

The primary source of this information is WIPO, Geneva, Switzerland.


Aerosol PET container replaces traditional aluminum



APPE has launched a new plastic aerosol container as a lower cost alternative to aluminum or tinplate cans. SprayPET, a 335ml PET aerosol, has a lower manufacturing cost and delivers a lower carbon footprint of up to 65%. The company notes that the container is recyclable and will not dent or rust.

The primary source of this information is Packaging Europe, Norwich, United Kingdom.


Plastic fish container offers two-year shelf life



RPC’s new polypropylene oxygen barrier packaging replaces metal cans for packed fish. When the plastic container is combined with a membrane sealing, it offers a two-year shelf life for selected seafood products. The carton’s construction includes embedded barrier labels and a special barrier material sandwiched between two plastic layers. The company notes that the lightweight, plastic design has a fresh, contemporary look and strong consumer appeal. RPC was recognized with a Scanstar 2013 award for the innovation.

The primary source of this information is RPC Group, Rushden, United Kingdom.

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