Direct Marketing Assn. finds 79% of consumers act on direct mail immediately, 10% more people visit brand's website in response to direct mail versus e-mail
October 16, 2013
– Advanced Production Solutions (http://www.APSFulfillment.com), one of the nation’s leading cost-effective fulfillment and integrated direct mail marketing companies, is responding to a recent survey that shows direct mail is the most trustworthy media channel and is an essential part of the overall brand experience.
Advanced Production Solutions (http://www.APSFulfillment.com), one of the nation’s leading cost-effective fulfillment and integrated direct mail marketing companies, is responding to a recent survey that shows direct mail is the most trustworthy media channel and is an essential part of the overall brand experience.
“According to the most recent study, outdated marketing tactics, including phone calls and newspaper advertisements, have been replaced with e-mail and social media,” says Charles Aultman, president of Advanced Production Solutions. “Thanks to the Internet, brands can connect with potential customers 24/7. That said, direct mail continues to be one of the most trusted media channels and acted upon marketing sources.”
The Direct Marketing Association found that 79% of consumers act on direct mail immediately. On top of that, 10% more people visited a brand’s website in response to direct mail when compared to e-mail. Further, almost half said they keep printed items, while 17% said they do so on a regular basis. (Source: “DMA: Direct mail ‘matters’ for marketers,” Ashdown Group website, September 30, 2013; http://www.ashdowngroup.com/news/dma-direct-mail-matters-for-marketers-news-801643962.)
“Marketing is about communication with potential customers. While it’s important to stay up-to-date with trends and have a website, it’s also important for businesses to know ‘how’ their customers want to learn about the brand,” Aultman adds. “And for many, direct mail is still the preferred way to learn about a product or service.”
While the role of digital marketing is growing rapidly, more than half of all respondents (56%) said printed marketing is the most trustworthy of all media channels. These results illustrate that the printed word is not an outdated communication tool, Aultman explains, and that direct mail should continue to play an important role in a company’s marketing efforts.
“While e-mail is easy to send, receive, and share with others, direct mail is seen as being more reliable, memorable, and actionable,” he concludes. “A direct mail campaign can be seen as working hand-in-hand with digital marketing, and as a great way to help brands share their message.”
Advanced Product Solutions is one of the United States’ leading cost-effective fulfillment and integrated direct mail marketing companies, offering affordable and real-time fulfillment services to small, medium, and large companies. Our state-of-the-art technology provides turnkey solutions for high-volume perfect-match mailings, personalized direct mail, snap-pak mailers, postcards, and triple-tabbed booklets. Advanced Product Solutions also provides critical document design, on-demand printing and publishing, and warehousing. More information on Advanced Product Solutions is available by visiting the firm's website at http://www.APSFulfillment.com or by calling 954-582-7450.