Japan's online audience older than global average, with only 34% of users below 35 years of age, 54% of mobile users above 45 years old; users spend almost twice the amount of time on entertainment, online video sites compared to users in Asia: comScore
October 15, 2013
– Japanese Online Population is World’s Fourth Largest and APAC’s Third Largest at 73.3 million Users
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released the 2013 Japan Digital Future in Focus report. The report provides a comprehensive overview of the Japanese digital market and examines how the prevailing trends in web and mobile usage, online video, social media, digital advertising, and e-commerce are defining the current marketplace and what these trends mean for marketers.
To download a complimentary copy of the 2013 Japan Digital Future in Focus report, please visit: www.comscore.com/2013-Japan-DFiF
Key highlights from the 2013 Japan Digital Future in Focus include: