Weekly Packaging Design Wrap-Up: New KFC container fits in a car's cup holder for easier snacking, Absolut vodka adds a drop of blue for 4 million individual bottles, laser technology etches permanent fruit labels

Kendall Sinclair

LOS ANGELES , October 11, 2013 (Industry Intelligence) – New KFC container fits in a car's cup holder for easier snacking



KFC has debuted its new Go Cup plastic container that fits in a car’s cup holder to facilitate easier snacking while driving. The plastic cup’s design allows bite-sized food to sit above the rim of the cup, allowing the driver to grab food easily. It can hold a choice of the brand’s signature chicken along with potato wedges, which are separated by an internal divider. KFC notes that a recent survey revealed that 53% of car owners would be more likely to eat in their cars if the food container would fit in the cup holder, and 35% described themselves as “one hander” eaters in the car. The Go Cup is a patented design and will be available for US$2.49 with the meal.

The primary source of this information is KFC, Louisville, Kentucky.


Absolut adds a drop of blue for 4 million individual bottles



Absolut Originality is the new artistic edition from the vodka brand that involves 4 million individually designed bottles with uniquely shaped blue swirls. Through nonstandard glass production, Absolut adds one drop of cobalt blue into molten glass before it enters the mold, creating an individual pattern across the surface of each bottle. U.K. consumers will be able to purchase a bottle at £18.35 (US$29.28) or create a custom-made bottle through Absolut’s site Add Your Drop.

The primary source of this information is Popsop.


Laser technology etches permanent fruit labels



Laser Food is a part of a new laser technology that etches labels or designs onto the surface of fruits and vegetables as an alternative to paper stickers. The system does not burn the surface of the fruit, but removes a microscopic area of the skin that discolors the product without touching or harming the surface cells. The company notes that the concept strengthens the brand of the product, since the etched label cannot be removed before consumption. It also eliminates waste and need for label materials. Laser Food is a part of Europe’s Laser Mark Project, which aims to progress the laser etching technology into the market.

The primary source of this information is Laser Food, Valencia, Spain.

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