California-based water bottler Pleasant Kids completes manufacturing, supply purchase agreement for five million BPA-free 8-oz. bottles; US bottled water consumption up 6.7% in 2012 to $11.8B, with strongest consumption growth in five years, says company

BURBANK, California , October 11, 2013 (press release) – Pleasant Kids, Inc. (OTCQB: NYBD) hereafter "AQUA" or "the Company" is pleased to announce that the company has completed a manufacturing and supply purchase agreement for 5,000,000 BPA free 8oz bottles. This agreement will ensure a vital key component in the logistical and manufacturing operations of the Company. With the understanding of the importance of supply chain replenishment to retailers and distributors, this is an important milestone to secure distribution for Pleasant Kids water to regional and national grocery and restaurant chains. Under this agreement the Company has received its first 125,000 bottles of BPA free containers. This supply agreement allows for revenues of over $2,000,000.

Pleasant Kids brand marketing is focused on providing a healthy alkalized water in BPA free bottles to children ranging from new born to 9 years of age. This is a unique market position in which the Company believes that it has an early market entry advantage Over 4 million babies are born in the US each year. This represents a targeted market of over 36 million children and growing 4% annually.

Bottled water consumption in the United States is enjoying significant annual growth, up 6.7 percent in 2012 to $11.8 Billion. In fact, 2012's consumption growth was the strongest it has been in five years. In addition, per-capita consumption is up 5.3 percent in 2012, with every person in America drinking an average of 30.8 gallons of bottled water last year. Bottled water increased in absolute volume more than any other beverage category in the U.S.

The Company has identified key retail sectors for product distribution, with mass merchandisers & club stores representing an anticipated 25% of product placement, 30% to grocery stores, 15% to convenience stores with health and natural product themes, 10% to drug stores, 20% food services sector. The company will focus its initial sales and marketing roll-out in Florida and California. Costal regions in America currently represent 70% of all water sales. The Company expects that 60% of first year sales will be derived from the California branch. This regional focus allows for better operating efficiencies and targeted regional advertising.

Mr. Robert Rico CEO stated, "Securing our logistics and supply chain allows for the next evolution of the Company to grow sales and revenue. We have designed a marketing and sales strategy to establish contractual agreements with the nation's top grocery distribution associations. This will ensure large-scale brand awareness of our premium product, warehousing and access to a vast network of grocery chains. As part of our agreement Pleasant Kids designed and manufactured its own custom 8oz mold. Our containers display our trademark name and copyrighted characters. The Company is also planning special seasonal labels to promote holidays and special times of the year for our children. This is truly and exciting time for the Company and our shareholders"

The Company is also expanding promotion to online sales through social media and affiliate marketing programs. As part of the promotional initiative the Company is offering free shipping on its 24 pack and 48 pack. Please visit the Company's online store at http://www.pleasantkids.com/store.html

About Pleasant Kids, Inc.

Pleasant Kids mission is to educate and make the consumption of drinking naturally balanced alkaline pH-8.0+ spring water fun for children!

The Pleasant Kids water product only utilizes natural alkalized spring water sourced in the United States with no chemical or ionization process. In addition, Pleasant Kids uses BPA-Free (Bisphenol A) products for bottling to create a healthy clean alternative for children to consume alkalinized water. The US FDA has already removed BPA from baby bottles, sippy cups and baby formula packaging.

Pleasant Kids has also developed a family of animated characters to help market Pleasant Kids water and educate through fun and informative messaging to children and their parents about healthier choices. The Company will seek to utilize these characters to market Pleasant Kids water products and to license for broad media utilization through an animated series and game application. The message delivered will always be directed to healthy choices to promote a better quality of life.

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