Coca-Cola's Sprite brand announces launch of Sprite Cranberry, available for limited time through the holidays

Nevin Barich

ATLANTA , October 10, 2013 (press release) – Popular lemon-lime beverage adds a refreshing cranberry flavor to its line-up for a limited time only

With a chill in the air and the holidays around the corner, people across the country are working up a thirst for the tastes of the season. This year, Sprite is doing its part to help make everything “berry” and bright with the introduction of an all-new flavor: Sprite Cranberry.

The new Sprite Cranberry and Sprite Zero Cranberry will be available for a limited time through the holidays. Both products take the refreshing taste of traditional Sprite and combines it with a splash of sweet and tart cranberry notes. It is the first flavor innovation from Sprite since Sprite Remix in 2005.

“We’re incorporating one of the most popular flavors of the season with the No. 1 lemon-lime brand to celebrate the holidays,” said Kim Paige, Associate Vice President, Sprite Brands, The Coca-Cola Company. “Over the years, our fans have increasingly demanded Sprite with cranberry flavor, and we’re excited to give it to them with the crisp, clear, caffeine-free, naturally flavored taste they already love about Sprite.”

Sprite Cranberry and Sprite Zero Cranberry are perfect as stand-alone beverages or mixed in specialty holiday-themed recipes. For example:

Sprite Cranberry Sparkle combines four cups of Sprite Cranberry with three cups of orange juice, one cup of pomegranate juice, ¼ cup of lemon juice, one teaspoon of nutmeg, one teaspoon of cinnamon and fresh or dried cranberries as a garnish. (makes two liters)

The new flavor will appear on store shelves nationwide for a limited time only, arriving in mid-October and available through the New Year. Sprite Cranberry and Sprite Zero Cranberry will be available in 2-liter bottles, Fridge Packs (12-ounce cans) and 20-ounce bottles (Sprite Cranberry only), and will be sold in mass market, convenience and drug stores nationwide. You can find more information at www.Sprite.com or www.Facebook.com/Sprite.

About The Coca-Cola Company

The Coca-Cola Company (NYSE: KO) is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Led by Coca-Cola, the world's most valuable brand, our Company's portfolio features 16 billion-dollar brands including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, Powerade, Minute Maid, Simply, Georgia and Del Valle. Globally, we are the No. 1 provider of sparkling beverages, ready-to-drink coffees, and juices and juice drinks. Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy our beverages at a rate of more than 1.8 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that reduce our environmental footprint, support active, healthy living, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate. Together with our bottling partners, we rank among the world's top 10 private employers with more than 700,000 system associates. For more information, visit Coca-Cola Journey at www.coca-colacompany.com, follow us on Twitter at twitter.com/CocaColaCo or check out our blog, Coca-Cola Unbottled, at www.coca-colablog.com.

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