Survey finds 145 million Americans own smartphones in August, at a 60.8% mobile market penetration, up 3% since May; Apple ranks as top OEM with 40.7% US smartphone subscribers, followed by Samsung with 24.3% market share: comScore
RESTON, Virginia
,
October 4, 2013
(press release)
–
Android and iPhone Combine to Account for More than 92 Percent of U.S. Smartphone Market
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from comScore MobiLens and Mobile Metrix, reporting key trends in the U.S. smartphone industry for August 2013. Apple ranked as the top smartphone manufacturer with 40.7 percent OEM market share, while Google Android led as the #1 smartphone platform with 51.6 percent platform market share. Google Sites ranked as the top mobile media property, while Facebook was the top individual app.
Smartphone OEM Market Share
145 million people in the U.S. owned smartphones (60.8 percent mobile market penetration) during the three months ending in August, up 3 percent since May. Apple ranked as the top OEM with 40.7 percent of U.S. smartphone subscribers (up 1.5 percentage points from May). Samsung ranked second with 24.3 percent market share (up 1.3 percentage points), followed by HTC with 7.4 percent, Motorola with 6.9 percent and LG with 6.7 percent.
Top Smartphone OEMs
3 Month Avg. Ending Aug. 2013 vs. 3 Month Avg. Ending May 2013
Total U.S. Smartphone Subscribers Age 13+
Source: comScore MobiLens |
| |
Share (%) of Smartphone Subscribers |
| May-13 |
Aug-13 |
Point Change |
| Total Mobile Subscribers |
100.0% |
100.0% |
N/A |
| Apple |
39.2% |
40.7% |
1.5 |
| Samsung |
23.0% |
24.3% |
1.3 |
| HTC |
8.7% |
7.4% |
-1.3 |
| Motorola |
7.8% |
6.9% |
-0.9 |
| LG |
6.7% |
6.7% |
0.0
|
Smartphone Platform Market Share
Android ranked as the top smartphone platform in August with 51.6 percent market share, followed by Apple with 40.7 percent (up 1.5 percentage points), BlackBerry with 4 percent, Microsoft with 3.2 percent (up 0.2 percentage points) and Symbian with 0.3 percent.
Top Smartphone Platforms
3 Month Avg. Ending Aug. 2013 vs. 3 Month Avg. Ending May 2013
Total U.S. Smartphone Subscribers Age 13+
Source: comScore MobiLens |
| |
Share (%) of Smartphone Subscribers |
| May-13 |
Aug-13 |
Point Change |
| Total Smartphone Subscribers |
100.0% |
100.0% |
N/A |
| Android |
52.4% |
51.6% |
-0.8 |
| Apple |
39.2% |
40.7% |
1.5 |
| BlackBerry |
4.8% |
4.0% |
-0.8 |
| Microsoft |
3.0% |
3.2% |
0.2 |
| Symbian |
0.4% |
0.3% |
-0.1
|
Top Smartphone Properties & Apps
Google Sites ranked as the top web property on smartphones, reaching 92.2 percent of the mobile media audience (mobile browsing and app usage), followed by Facebook (84.6 percent), Yahoo! Sites (83.2 percent) and Amazon Sites (68.6 percent). Facebook ranked as the top smartphone app, reaching 75.7 percent of the app audience, followed by five Google-owned apps: Google Search (53.9 percent), Google Play (53.2 percent), YouTube (52.8 percent), Google Maps (46.1 percent) and Gmail (44.3 percent).
Top 15 Smartphone Properties & Apps
August 2013
Total U.S. Smartphone Mobile Media Users, Age 18+ (iOS and Android Platforms)
Source: comScore Mobile Metrix |
| |
Top 15 Properties |
% Reach |
Top 15 Apps |
% Reach |
| |
Smartphone Browsing + App Audience |
100.0% |
Smartphone App Audience |
100.0% |
| 1 |
Google Sites |
92.2% |
Facebook (Mobile App) |
75.7% |
| 2 |
Facebook |
84.6% |
Google Search (Mobile App) |
53.9% |
| 3 |
Yahoo! Sites |
83.2% |
Google Play (Mobile App) |
53.2% |
| 4 |
Amazon Sites |
68.6% |
YouTube (Mobile App) |
52.8% |
| 5 |
AOL, Inc. |
50.7% |
Google Maps (Mobile App) |
46.1% |
| 6 |
Apple Inc. |
50.4% |
Gmail (Mobile App) |
44.3% |
| 7 |
Microsoft Sites |
46.0% |
Apple App Suite (Mobile App) |
44.1% |
| 8 |
Wikimedia Foundation Sites |
45.3% |
Pandora Radio (Mobile App) |
43.3% |
| 9 |
Pandora.com |
43.2% |
Yahoo! Stocks (Mobile App) |
31.5% |
| 10 |
eBay |
37.4% |
Apple Maps (Mobile App) |
27.5% |
| 11 |
Turner Digital |
35.2% |
Instagram (Mobile App) |
27.4% |
| 12 |
CBS Interactive |
34.8% |
Yahoo! Weather Widget (Mobile App) |
23.4% |
| 13 |
Glam Media |
33.0% |
Twitter (Mobile App) |
21.7% |
| 14 |
Weather Company, The |
30.0% |
The Weather Channel (Mobile App) |
20.6% |
| 15 |
Twitter.com |
29.1% |
Facebook Messenger (Mobile App) |
20.2%
|
About Mobile Metrix
comScore Mobile Metrix provides mobile audience measurement across smartphones and tablets. Using a combination of panel and census-based measurement methods, Mobile Metrix offers an unduplicated view of mobile browsing and app audiences at the media property, website and individual app level.
About MobiLens
MobiLens data is derived from an intelligent online survey of a nationally representative sample of mobile subscribers age 13 and older. Data on mobile phone usage refers to a respondent's primary mobile phone and does not include data related to a respondent's secondary device.
About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in digital measurement and analytics, delivering insights on web, mobile and TV consumer behavior that enable clients to maximize the value of their digital investments. For more information, please visit www.comscore.com/companyinfo.
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