Wine industry in Philippines rises 8% in volume to 14 million liters in 2012, with off-trade volume making up 70% of total, Euromonitor says
October 4, 2013
– Wine in the Philippines grew by 8% in terms of volume in 2012, to 14 million litres, with off-trade volume (from supermarkets and other outlets) making up 70% or 10 million litres, and on-trade (bars, restaurants, etc.) making up the remaining 30%, or four million litres. The higher off-trade volume makes up a larger chunk because Filipinos usually buy wine from these outlets to give as gifts and for home celebrations.
Euromonitor International's Wine in Philippines report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2008-2012), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.
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Product coverage: Fortified Wine and Vermouth, Non-Grape Wine, Sparkling Wine, Still Light Grape Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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